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Abstract: As location‐enabled technologies are becoming ubiquitous, our location is being shared with an ever‐growing number of external services. Issues revolving around location privacy — or geoprivacy — therefore concern the vast majority of the population, largely without knowing how the underlying technologies work and what can be inferred from an individual’s location (especially if recorded over longer periods of time). Research, on the other hand, has largely treated this topic from isolated standpoints, most prominently from the technological and ethical points of view. This talk will therefore reflect upon the current state of geoprivacy from a broader perspective. It integrates technological, ethical, legal, and educational aspects and clarifies how they interact and shape how we deal with the corresponding technology, both individually and as a society. The fictional couple of Jane and Tom is used as a running example to illustrate how common it has become to share our location information, and how it can be used — both for good and for worse.