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Continuous Product Learning The Shift from Project to Product

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The need to adjust to market shifts, customer demands, and increasing technical complexity is stressing many companies’ project-based delivery models. Today, more than ever, maneuverability is the gold standard for obtaining a competitive advantage. Learn how product thinking, over project thinking, can turn the tables to your advantage.

You’ll understand the vital connection between product and technology and learn to blend discovery and learning with the technical, delivery practices that make products stronger and more adaptable. In the end you’ll know how to unlock the power of continuous product learning by effectively blending discovery and delivery.

Learning Outcome:
**Understand the idea of project thinking versus product thinking
**Learn how blending discovery, delivery, and product learning fuels agility
**Discover the true drivers of better ROI and more responsiveness to market

Published in: Technology
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Continuous Product Learning The Shift from Project to Product

  1. 1. Continuous Product Learning The Shift From Project to Product Anne Steiner anne.steiner@cprime.com August 16, 2018
  2. 2. Agenda • From Project to Product • Product Discovery • Product Delivery • Bringing It All Together 3
  3. 3. Traditional Versus Agile
  4. 4. Product Agility
  5. 5. Whole Product Teams Discovery Builders Products Delivery A shift towards giving work to teams not surrounding work with people
  6. 6. Product Discovery Who? What? Why?
  7. 7. What’s Missing?
  8. 8. Making Product Choices Universe of Product Ideas Product Choices Collaborative Framing Pragmatic Personas Story Mapping User Interviews Market Research Customer Journeys Opportunity Mapping Story Splitting Validation Measures Story Writing Prototyping
  9. 9. Now, it’s time for stories and tests! Early Discovery
  10. 10. Product Delivery How?
  11. 11. Blending Discovery and Delivery Code Test Build For each journey / feature For each story For each test ATDD TDD CI/CD Product Discovery Measuring and Learning Product Delivery
  12. 12. But today’s story starts long, long ago … … when someone gave me great advice! Continuous Learning
  13. 13. Are you continuously ready?
  14. 14. Support Continuous Technical Health Visibility – Automation - Collaboration
  15. 15. Blending Discovery and Delivery For each journey / feature For each story For each test ATDD TDD CI/CD Product Discovery Measuring and Learning Product Delivery
  16. 16. Success Is… •Frequent delivery of whole value •Building the right thing in the right way •Collaboratively learning and improving •Balancing evidence and intuition •Producing what people need •And doing it all in a way that doesn’t burn out people
  17. 17. What’s in it for you? •Shared Product Vision •Maneuverability •Responsiveness to Market •Better Return on Investment (ROI)
  18. 18. Anne Steiner anne.steiner@cprime.com www.cprime.com @annesteiner7 linkedin.com/in/annesteiner

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