The document outlines a usability testing process for Cadence9's social media marketing platform. It describes introducing participants and assigning roles of administrator, author, or engager for weekly testing activities. Participants will publish sample content according to their roles and provide feedback through daily surveys. On Fridays, participants will debrief and provide overall feedback on the testing process. The goal is to gather usability feedback on Cadence9 from different user perspectives.

1. Usability Testing
Solution Overview and Testing
Roadmap
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2. Administration
• Introductions and backgrounders
• Robert Half
– log time, etc.
• Cadence9
– estimate 8 hours per week
– 1 orientation (today)
– 3 weeks in duration
– debriefing meetings (here, Friday, time TBD )
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3. Participant Experience
• have your own computer with internet
access
• familiar with social media destinations
• using Google Docs to access needed
documentation
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4. Agenda
• what is Cadence9?
• demonstration
• usability testing process
• getting started
• Q&A
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5. What is Cadence9?
• hosted web-based content marketing and
social media platform
• build for marketing teams
• manage, publish, engage and measure from
one place
• supports all major social media channels
• integrates with custom or proprietary
channels
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6. Demonstration
• solution tour
• key items
– user roles
– channels
– templates
– tasks
– publishing events
• Primary Channels (see content topics doc)
– engagements
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7. Testing
• goal
– usability feedback based on 3 roles
• teams
– 2 teams of 4 people
– 3 roles
– role change each week
• activities
– intensive lifecycle modeling
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8. Process Overview
• 1st week example
Person Admin Author Engager Comments
Jeremy X
Yvonne X
Emmanuel X
David X
Abe X
Tony X
Albert X
Martin X

9. Process Overview (Continued)
• admin setup users, channels, templates, and
then removes (at start of next test period)
• content ideas are supplied
– various types, media, template, timing, routings,
role
• admin and authors publish create/author
content
• engagers … monitor and reply to engagement
– C9 team members will be “engagees”

10. Admin Role
• setup temporary users, channels and
templates
• create publishing tasks in editorial calendar
– for Tue, Wed and Thu create 10/day for authors
and admin
• everyone publish your own items (5/day)
• monitor assignments and publish
– approve / reroute events written by authors
– routing suggestions

11. Authors
• author 10 pieces per day and route
– based on task assignments from admin
• monitor task assignments
– watch for task assignment in email
– can come from either manager or other author
– complete task and route to author or manager

12. Engagers
• monitor engagement activity
– from engagees
• reply and act with in Cadence9

13. All Team Members
• review applicable reports for accuracy
• complete online survey form at end of each
day for your role
• use Feedback option to report bugs/issues
• watch for daily emails from the C9 team
• call Mike for any help … 714 904 6352
• be critical!
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14. Friday’s Debriefing
• review survey input
• review any Feedback submittals
• update process documentation as required
• other comments and feedback
• prepare for following week

15. Content
• topic “prompter” approach
– experiences based on your car
– e.g. “what’s the gas mileage?”
• responses
– ranging from less than 140 characters to 100
words
– have FUN!
• use content guide (online)
– types, media, template, timing, routings, role
– media library provided

16. Content Types and Media
• status updates
• blog text
• curation
• files
• PPTs
• images
• video
• … what else?

17. Getting Started
• test site
– qa.amplephi.com
– user name - email account
– password -
– look for daily notes
• Google Docs
– user name - c9testgroup@gmail.com
– password - c9Testing
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18. Available at Google Docs
• C9 Solution Overview for Testing Teams (PPT)
• Test Participants Rooster (needed by Admins)
• Destination access information (needed by
Admins)
• Template descriptions (needed by Admins)
• Admin, author and engager role
documentation
• Content topics
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19. Other Notes
• if you see the word “Amplephi” ... ignore
• Feedback comments (top right in application)
– goes to several people
– Ken will respond if issue
– will be addressed at debriefing
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20. Q&A
• questions, comments
• call or contact immediate help
– Mike
– 714 904 6352
– michael@vdr.com
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