Did your ____ car come with satellite radio as a trial? Did they keep it?

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  • reach out to family, friend, employees, etc to engagemturks to engage
  • Did your ____ car come with satellite radio as a trial? Did they keep it?

    1. 1. Usability Testing Solution Overview and Testing Roadmap3/6/2012 Copyrights 2012, Cadence9 1
    2. 2. Administration• Introductions and backgrounders• Robert Half – log time, etc.• Cadence9 – estimate 8 hours per week – 1 orientation (today) – 3 weeks in duration – debriefing meetings (here, Friday, time TBD )3/6/2012 Copyrights 2012, Cadence9 2
    3. 3. Participant Experience • have your own computer with internet access • familiar with social media destinations • using Google Docs to access needed documentation3/6/2012 Copyrights 2012, Cadence9 3
    4. 4. Agenda• what is Cadence9?• demonstration• usability testing process• getting started• Q&A3/6/2012 Copyrights 2012, Cadence9 4
    5. 5. What is Cadence9? • hosted web-based content marketing and social media platform • build for marketing teams • manage, publish, engage and measure from one place • supports all major social media channels • integrates with custom or proprietary channels3/6/2012 Copyrights 2012, Cadence9 5
    6. 6. Demonstration• solution tour• key items – user roles – channels – templates – tasks – publishing events • Primary Channels (see content topics doc) – engagements3/6/2012 Copyrights 2012, Cadence9 6
    7. 7. Testing• goal – usability feedback based on 3 roles• teams – 2 teams of 4 people – 3 roles – role change each week• activities – intensive lifecycle modeling3/6/2012 Copyrights 2012, Cadence9 7
    8. 8. Process Overview• 1st week example Person Admin Author Engager Comments Jeremy X Yvonne X Emmanuel X David X Abe X Tony X Albert X Martin X
    9. 9. Process Overview (Continued)• admin setup users, channels, templates, and then removes (at start of next test period)• content ideas are supplied – various types, media, template, timing, routings, role• admin and authors publish create/author content• engagers … monitor and reply to engagement – C9 team members will be “engagees”
    10. 10. Admin Role• setup temporary users, channels and templates• create publishing tasks in editorial calendar – for Tue, Wed and Thu create 10/day for authors and admin• everyone publish your own items (5/day)• monitor assignments and publish – approve / reroute events written by authors – routing suggestions
    11. 11. Authors• author 10 pieces per day and route – based on task assignments from admin• monitor task assignments – watch for task assignment in email – can come from either manager or other author – complete task and route to author or manager
    12. 12. Engagers• monitor engagement activity – from engagees• reply and act with in Cadence9
    13. 13. All Team Members• review applicable reports for accuracy• complete online survey form at end of each day for your role• use Feedback option to report bugs/issues• watch for daily emails from the C9 team• call Mike for any help … 714 904 6352• be critical!3/6/2012 Copyrights 2012, Cadence9 13
    14. 14. Friday’s Debriefing• review survey input• review any Feedback submittals• update process documentation as required• other comments and feedback• prepare for following week
    15. 15. Content• topic “prompter” approach – experiences based on your car – e.g. “what’s the gas mileage?”• responses – ranging from less than 140 characters to 100 words – have FUN!• use content guide (online) – types, media, template, timing, routings, role – media library provided
    16. 16. Content Types and Media• status updates• blog text• curation• files• PPTs• images• video• … what else?
    17. 17. Getting Started • test site – qa.amplephi.com – user name - email account – password - – look for daily notes • Google Docs – user name - c9testgroup@gmail.com – password - c9Testing3/6/2012 Copyrights 2012, Cadence9 17
    18. 18. Available at Google Docs • C9 Solution Overview for Testing Teams (PPT) • Test Participants Rooster (needed by Admins) • Destination access information (needed by Admins) • Template descriptions (needed by Admins) • Admin, author and engager role documentation • Content topics3/6/2012 Copyrights 2012, Cadence9 18
    19. 19. Other Notes• if you see the word “Amplephi” ... ignore• Feedback comments (top right in application) – goes to several people – Ken will respond if issue – will be addressed at debriefing3/6/2012 Copyrights 2012, Cadence9 19
    20. 20. Q&A• questions, comments• call or contact immediate help – Mike – 714 904 6352 – michael@vdr.com3/6/2012 Copyrights 2012, Cadence9 20

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