Century 21 SGR Commercial Presentation


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Century 21 SGR Commercial Presentation

  1. 1. CENTURY 21 Commercial
  2. 2. CENTURY 21Commercial The CENTURY 21 Commercial specialty market program can help System members specialize in the sale and marketing of small to mid-priced commercial properties , including land for development, industrial sites, apartments, farms, ranches, hotels and motels.
  3. 3. Specialized Services <ul><li>Apartments </li></ul><ul><li>Business Opportunities </li></ul><ul><li>Farm & Ranch </li></ul><ul><li>Hotel & Motel </li></ul><ul><li>Industrial </li></ul><ul><li>Land </li></ul><ul><li>Manufactured Housing </li></ul><ul><li>Retail Center </li></ul><ul><li>Leasing </li></ul><ul><li>Investment Properties </li></ul>
  4. 4. Benefits of Membership 1.  Commercial networking opportunities with offices and associates with similar interests   2.  CENTURY 21 Commercial logo   3.  CENTURY 21 Commercial signage   4.  CENTURY 21 Commercial pre-Convention and breakout sessions held at the annual International Convention   5.  CENTURY 21 Commercial Conference - a three day networking and training event held in the fall   6.  CENTURY 21 Commercial marketing materials available through Merrill Corporation   7.  Commercial investment training through CLS   8.  Listing in the International Directory of Offices on 21Online.com
  5. 5. Print Plan
  6. 6. Print Advertising <ul><li>Branding ads </li></ul><ul><ul><li>Commercial Investment Real Estate (CCIM) </li></ul></ul><ul><ul><li>National Real Estate Investor </li></ul></ul><ul><ul><li>Retail Traffic </li></ul></ul><ul><ul><li>Regional Apartment Publications </li></ul></ul>
  7. 7. Co-Op Advertising
  8. 8. Commercial Print Coop Advertising <ul><li>Wall Street Journal </li></ul><ul><ul><li>1 National editions </li></ul></ul><ul><ul><li>3 Regional editions </li></ul></ul><ul><li>Reach almost 1.7 million </li></ul><ul><li>potential buyers and sellers </li></ul><ul><li>of commercial property </li></ul>
  9. 9. Online Advertising
  10. 10. Commercial Online Advertising <ul><li>Online marketplace contains more than $370 billion of property available for sale and 3.0 billion square feet of property available for lease </li></ul><ul><li>Over 1.5 million registered users and 775,000 unique visitors monthly </li></ul><ul><li>Covers all commercial real estate property categories including commercial land, office space, industrial, multifamily (apartments) and retail </li></ul>LoopNet real estate website
  11. 11. Commercial Online Advertising CityFeet real estate website <ul><li>Reach thousands of tenants, buyers, brokers in your market </li></ul><ul><li>Appear on Yahoo!, NYTimes.com and over 45 partner websites </li></ul><ul><li>Listings gain national, local and regional exposure </li></ul><ul><li>Imported on a weekly basis </li></ul>
  12. 12. Marketing Collateral
  13. 13. Marketing Materials
  14. 14. Brand Update
  15. 15. Commercial Brand Update New Logo
  16. 16. Brand Update Sign Layout - Final
  17. 17. Signs Layout Final – 48X48
  18. 18. Training and Events
  19. 19. Training <ul><li>CENTURY 21 sales professionals are trained in the commercial real estate through the CENTURY 21 Learning system becoming specialists with: </li></ul><ul><ul><ul><li>Market dynamics and products </li></ul></ul></ul><ul><ul><ul><li>Principles of commercial real estate as regarded by the owner, investor, buyer or seller of a commercial property </li></ul></ul></ul><ul><ul><ul><li>Technical essentials for leases, sales, exclusives, specialization plans, managing information, tenant/buyer representation </li></ul></ul></ul>
  20. 20. Commercial Conference <ul><li>Networking and training event in Las Vegas, NV </li></ul><ul><li>Fall 2008 </li></ul><ul><li>Property Marketing Session </li></ul><ul><li>Instructors from CCIM, ICSC, Commercial </li></ul><ul><li>Advisory Board and System Members </li></ul><ul><li>Vendor Supply Source featuring Merrill </li></ul><ul><li>Marketing, LoopNet, and Wall Street Journal </li></ul><ul><li>Welcome Reception </li></ul>
  21. 21. International Convention <ul><li>Commercial Pre-Session </li></ul><ul><li>Commercial Cocktail Reception </li></ul><ul><li>Property Marketing Session </li></ul><ul><li>Commercial Break-out Sessions </li></ul><ul><li>Vendor Supply Source </li></ul><ul><li>Corporate Marketing Booth </li></ul>