How important are
your employees,
really?
Ben Yoskovitz!
@byosko!
byosko@gmail.com!http://www.flickr.com/photos/ericfarkas/...
“I’ve never had a hard
time hiring great people!”
– said no one ever
HR is one step above janitorial staff
http://www.flickr.com/photos/fxp/2333755312/!
HR people are NOT recruiters
http://www.flickr.com/photos/st3f4n/3493855156/!
Recruiting = sales
http://www.flickr.com/photos/vermazeren/6283638731/!
Recruiting is top down
Founder of
Tesla &
Space X!
Always Be Recruiting (ya, right!)
Most companies are meh.
http://www.flickr.com/photos/tai_mcqueen/1854692822/!
So how do you hire
great people?
It takes a LOT of work
http://www.flickr.com/photos/reallyboring/5203357138/!
Few companies bother
putting the work in.
“Asses in seats” is not a
recruitment strategy
http://www.flickr.com/photos/mybloodyself/2189659383/!
✓ They want to be challenged
✓ They want to work on interesting things
✓ They want to learn
✓ They want to work with equal...
http://www.flickr.com/photos/68751915@N05/6551534889/!
They want
to be
paid well
Brain drain happens.
http://www.flickr.com/photos/sinistraeliberta/3681513185/!
You stop it by
building
great companies.
7 Steps to
Building a
Recruiting Engine
That Works
http://www.flickr.com/photos/50191917@N06/4604110691/!
Recruiting = Finding the
Right People at the
Right Time
#1: Build a great career site
✓ A boring list of jobs isn’t
enough
✓ You need a story people
care about
✓ You need to sell...
#2: Do your homework
✓ Make a list of every relevant
company
✓ Then make a list of every
relevant employee at those
compan...
#3: Build your network
✓ Engage online & offline
✓ Identify community
leaders and connect with
them (in universities too!)
...
#4: Hunting (Part 1)
OK, you’ve got a job to fill, now what?
✓ You should have a few candidates in mind
right away
✓ Levera...
#5: Hunting (Part 2)
✓ Personalized messages
✓ Be relevant
✓ Focus on what matters to
them (not you)
✓ Keep the messages s...
#6: Build an interview process
1. Prescreen!
2. “Get to know
you” interview!
3. Tech interview!
4. Build an app!
5. App re...
#7: Rinse and repeat
http://www.flickr.com/photos/br5ad/8098870211/!
✓ Constantly build your network
✓ Constantly promote y...
Hire slow, fire fast?
NO!
Hire fast, fire fast.
THANK YOU!
Reach me here:
•  byosko@gmail.com
•  http://instigatorblog.com
•  http://twitter.com/byosko
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7 Steps to Building a Recruiting Engine that Works

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Here are a number of hard lessons learned working in the HR/recruitment space (having founded a startup), and spending 15+ years hiring people.

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  • NOTE: When I talk about hiring I’m focused on tech people, but this goes beyond just that, even if the examples are specific to that
  • It's funny how EVERY COMPANY says almost universally that its people are #1, but then why do so many companies treat their people poorly and don't put the effort in to recruit? Every company almost universally says, "This is a great place to work!" Really? Are you sure about that?
  • It's funny how EVERY COMPANY says almost universally that its people are #1, but then why do so many companies treat their people poorly and don't put the effort in to recruit? Every company almost universally says, "This is a great place to work!" Really? Are you sure about that?
  • 11. And we know brain drain is a reality. It's pretty easy for people to pick up and go elsewhere, especially younger people. But you don't stop brain drain with government handouts. You don't stop it with arbitrary shit. You stop it by building great companies that give people what they want.
  • 7 Steps to Building a Recruiting Engine that Works

    1. 1. How important are your employees, really? Ben Yoskovitz! @byosko! byosko@gmail.com!http://www.flickr.com/photos/ericfarkas/5574078680/!
    2. 2. “I’ve never had a hard time hiring great people!” – said no one ever
    3. 3. HR is one step above janitorial staff http://www.flickr.com/photos/fxp/2333755312/!
    4. 4. HR people are NOT recruiters http://www.flickr.com/photos/st3f4n/3493855156/!
    5. 5. Recruiting = sales http://www.flickr.com/photos/vermazeren/6283638731/!
    6. 6. Recruiting is top down Founder of Tesla & Space X!
    7. 7. Always Be Recruiting (ya, right!)
    8. 8. Most companies are meh. http://www.flickr.com/photos/tai_mcqueen/1854692822/!
    9. 9. So how do you hire great people?
    10. 10. It takes a LOT of work http://www.flickr.com/photos/reallyboring/5203357138/!
    11. 11. Few companies bother putting the work in.
    12. 12. “Asses in seats” is not a recruitment strategy http://www.flickr.com/photos/mybloodyself/2189659383/!
    13. 13. ✓ They want to be challenged ✓ They want to work on interesting things ✓ They want to learn ✓ They want to work with equally talented people ✓ They want to be treated with respect ✓ They want to be listened to ✓ They want to know what’s going on ✓ They want to be recognized for their work ✓ They want perks that make their lives easier What do the best people want?
    14. 14. http://www.flickr.com/photos/68751915@N05/6551534889/! They want to be paid well
    15. 15. Brain drain happens. http://www.flickr.com/photos/sinistraeliberta/3681513185/! You stop it by building great companies.
    16. 16. 7 Steps to Building a Recruiting Engine That Works http://www.flickr.com/photos/50191917@N06/4604110691/!
    17. 17. Recruiting = Finding the Right People at the Right Time
    18. 18. #1: Build a great career site ✓ A boring list of jobs isn’t enough ✓ You need a story people care about ✓ You need to sell it ✓ You need a “home base” to point people to
    19. 19. #2: Do your homework ✓ Make a list of every relevant company ✓ Then make a list of every relevant employee at those companies ✓ Use every tool you can (FB, LinkedIn, Twitter, GitHub, news sites, etc.) ✓ Think of this like your CRM for recruiting
    20. 20. #3: Build your network ✓ Engage online & offline ✓ Identify community leaders and connect with them (in universities too!) ✓ Participate and lead ✓ This is a long-term investment ✓ You want to know what’s going on with everyone all the time http://tacticshr.com
    21. 21. #4: Hunting (Part 1) OK, you’ve got a job to fill, now what? ✓ You should have a few candidates in mind right away ✓ Leverage employee referrals (they love working there after all, right???) ✓ Promote like crazy into the community (you’ve built the reputation & brand, now use it!)
    22. 22. #5: Hunting (Part 2) ✓ Personalized messages ✓ Be relevant ✓ Focus on what matters to them (not you) ✓ Keep the messages short
    23. 23. #6: Build an interview process 1. Prescreen! 2. “Get to know you” interview! 3. Tech interview! 4. Build an app! 5. App review! 6. Final interview! ✓ More extensive is almost always better ✓ Don’t skip steps ✓ Don’t lower your standards ✓ Include a practical component ✓ Have candidates speak with multiple people
    24. 24. #7: Rinse and repeat http://www.flickr.com/photos/br5ad/8098870211/! ✓ Constantly build your network ✓ Constantly promote your brand ✓ Constantly connect ✓ Constantly track ✓ Constantly refine the process
    25. 25. Hire slow, fire fast? NO! Hire fast, fire fast.
    26. 26. THANK YOU! Reach me here: •  byosko@gmail.com •  http://instigatorblog.com •  http://twitter.com/byosko

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