The future of music


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Our Social Media Project on The future of music

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The future of music

  1. 1. Prepared by- Brandon Yousuf Gursewak Ghuman
  2. 2.  The word Music derives from Greek word mousike which means art of the Muses.  Music is an art form whose medium is sound and silence.  Its common elements are pitch, rhythm, dynamics, and the sonic qualities of timbre and texture.  The creation, performance, significance, and even the definition of music vary according to culture and social context.
  3. 3.  Music is a fundamental channel of communication:  It provides a means by which people can share emotions, intentions and meanings even though their spoken languages may be mutually incomprehensible.  It can also provide a vital lifeline to human interaction for those whose special needs make other means of communication difficult.  Music can exert powerful physical effects, can produce deep and profound emotions within us. Reference-
  4. 4.  Two types of Identities 1. Identities in Music (IIM) deals with those aspects of musical identities that are socially defined within given cultural roles and musical categories. As we shall see, the ways in which young people do or do not define themselves as musicians. 2. Music in Identities (MII) focuses on how we use music as a means or resource for developing other aspects of our individual identities. Reference - .pdf
  5. 5.  It’s no secret that since the music industry has become heavily altered by the digital age, the internet has in some ways been a blessing and a curse for the business.  For example social media outlets have allowed music labels and artists to connect and reach audiences in an era in which traditional routes of radio, TV and print are having limited effect.  Social media platforms are providing artists and labels with interesting opportunities to share their music and create a more personal connection with fans.
  6. 6. YouTube  The pop charts today are littered with artists that have been discovered via YouTube. for example Justin Bieber and Conor Maynard are prodigies of the video sharing platform.  Viral videos have made stars of many musicians; YouTube has the potential for such mass responses, especially when paired with unique videos.  For example videos from Psy, Baauer (of Harlem Shake Fame) and Macklemore have led to chart-topping success. Reference- platforms-that-are-helping-the-music-industry/
  7. 7. MySpace  The core aim of MySpace as a platform is to provide the user with a music-centric experience..  The redesigned MySpace opened to the public earlier this year, and is now both a social network and a hub for music destination.  MySpace as a platform is largely responsible for the change in the way the public interact with artists.  MySpace unlike other social media platforms does not distinguish between whether your friendship with a profile is with a person or a band.  This allowed for fans and artists to interact between each other. are-helping-the-music-industry/
  8. 8. Twitter  Looking into the future, Twitter is in the midst of releasing a music-specific app using technology from music discovery app “We Are Hunted”.  Twitter has largely been used as a way for artists to interact with fans, the micro-blogging platform is making its way into music.  Twitter has also reportedly struck a deal with Vevo in which Vevo’ content will be offered via the social network’s music app.  This development will provide yet another way for people to discover and share music. are-helping-the-music-industry/
  9. 9.  Music In the past was developed to convey feelings and emotions through the notes of the music.  Words and lyrics explaining life and love were used often.
  10. 10.  In the past, music was discovered through live shows and the radio.  Music producers had to work hard to find the next “big thing” and had to spread the word through the radio and “word of mouth”  A few music genres such as country, jazz, rock and even classical were mainly heard. These are the genres that started whole new branches of music.
  11. 11.  Today’s music genres are vast and complex, mixing older types, into new genres of music.  The types of music that are getting the most attention is now on pop, rap, rock and orchestral pieces.  Music is used everyday and is heard in different forms. It can be heard in concerts held by the musicians. It can be heard in video games and it can be heard as we travel from one place to another.
  12. 12.  Technology is now a big part of music. It can be used to make music, or it can be used to let it be heard from anywhere you are.
  13. 13.  Autotune is a great example. Artist use this to change their voices to suit what they want people to hear in their music.  Here is a website showing how many artist have used autotune. me/artists_who_have_used_auto_tune
  14. 14.  Now days artists are becoming discovered through other artists  Also Social media is playing a huge role in the world of music today. Artist can now share their art pieces through Youtube and become discovered by the people who view their videos.  Once someone is discovered, word spreads fast online by people posting and sharing links. This was how Justin Beiber was found.  vRG0
  15. 15. Who knows what the future holds  New types of genres will be created and new groups of artists will make new music to suit what they want people want to hear.  It could be that new artists promote themselves and achieve power and money online.
  16. 16.  More Indie bands will be noticed and talked about online. They will be more groups created to follow their favorite bands.  Using the power of social networking, artist will avoid music producers and distribute they work online.  News about artist and their free song promotions will attract more fans and create bigger fan bases.
  17. 17.  Without the help of social media the world would of music would be very different from the world we have today.  Music can create separate identities or separate identities can make new and creative music.  Music is universal and can be shared and promoted by social media sites.  The future of music will bring new artists and new genres that will create identities.