Ogilvy’s Associates program asked its applicants in a creative exercise to answer "what makes you creative?" Here’s my answer.
I opted for the PowerPoint format since in the corporate setting, we’re about presenting and conveying information through images. But we cannot be boring. Not only do I want to show that I can be in the setting to present my ideas to team members and clients, but that I want to go the route that others may not have chosen as their "creative option." The choice in platform was also one that was made on the basis of which community I would be sharing my exercise with. Showcasing my talent to the right demographic - the creative professionals that can be found on SlideShare - meant that I would be much more likely to be noticed and recognized in the community, as can be seen by the fact that the presentation was marked as one of the top three during the week of January 16th. Had I chosen to go the route of a YouTube video, I would be competing with the thousands of hours of other programming uploaded each day, as well as a varied and diverse public. In effect, I would not have had as much success as I did.
In addition, taking a look at the colour palette, you’ll be quick to notice that I’ve picked up some colours from the Ogilvy Associates page - the deep red and light grays (that are almost white). I think about complementing in terms of call (you) and response (me).