Case Study Proposal: The Rise of the Fashion Blogger

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Proposal for my case study on the rise of the fashion blogger in the industry and the meaning of their status and with whom they best identify.

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Case Study Proposal: The Rise of the Fashion Blogger

  1. 1. @barb_leung THE RISE OF THE BLOGGER in the fashion industry
  2. 2. sorry folks! this is currently a work-in-progress
  3. 3. let’s start simple:
  4. 4. let’s start simple: what’s a blogger?
  5. 5. let’s start simple: what’s a blogger? ?
  6. 6. let’s start simple: what’s a blogger? nope, that’s a celeb
  7. 7. let’s start simple: what’s a blogger? nope, that’s a celeb ?
  8. 8. let’s start simple: what’s a blogger? nope, that’s a celeb just photographers
  9. 9. let’s start simple: what’s a blogger? nope, that’s a celeb ? just photographers
  10. 10. let’s start simple: what’s a blogger? nope, that’s a celeb bored PR girl just photographers
  11. 11. let’s start simple: what’s a blogger? nope, that’s a ? celeb bored PR girl just photographers
  12. 12. let’s start simple: what’s a blogger? nope, that’s a probably, celeb a blogger bored PR girl just photographers
  13. 13. just poking fun
  14. 14. just poking fun wikipedia is useful at times like this
  15. 15. just poking fun wikipedia is useful at times like this“ Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ”
  16. 16. just poking fun wikipedia is useful at times like this“ Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ergo, a blogger writes in a blog ”
  17. 17. the pictorial allusionbloggers have been sprouting up like weeds
  18. 18. no really, it’s true
  19. 19. no really, it’s true according to Mashable, 48.55% of media outlets now have blogs
  20. 20. no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month
  21. 21. no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day
  22. 22. no really, it’s true according to Mashable, 48.55% of media outlets now have blogs wordpress.com oversees over 2 billion page views per month there are over 133 million blogs to date; in 2005, blogs were growing at 80 000 per day now, on to fashion blog talk
  23. 23. the real big splash came about in 2006 at NYFW for SS07
  24. 24. the head honchosaka IMG gave out 40 press passes to bloggers, whichin itself was a big increase from the year before
  25. 25. ve years later
  26. 26. ve years laterwe have bloggers sitting up front
  27. 27. ve years laterwe have bloggers sitting up fronte.g. garance doré, bryan boy, susie lau
  28. 28. great, so what does it mean?
  29. 29. great, so what does it mean? vicarious consumption via more “relatable” personalities
  30. 30. great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry
  31. 31. great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion)
  32. 32. great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion) unification and separation
  33. 33. great, so what does it mean? vicarious consumption via more “relatable” personalities democratization of the industry disruption of the informational hierarchy (on fashion) unification and separation the realizing of another subculture
  34. 34. with that said
  35. 35. i intend to play detectivewith the following ideas:
  36. 36. i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry?
  37. 37. i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry? can they be considered agents of democratization (completely “for the people?”)
  38. 38. i intend to play detectivewith the following ideas: what role and power do fashion bloggers play in the industry? can they be considered agents of democratization (completely “for the people?”) their identity as a subculture
  39. 39. THANKSweb: www.barbaraleung.comemail: me@barbaraleung.comtwitter: @barb_leung

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