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Mobile Publication

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Mobile Publication

  1. 1. Mobile Publication <ul><li>What is appropriate for Mobile Publication? </li></ul><ul><li>- Heavy, Large Tool Books like dictionary </li></ul><ul><li>- Guide-style Publications like travel guide, shopping guide, DIY guide and etc. </li></ul><ul><li>- Series-style Publications like Magazines </li></ul><ul><li>Keys to Mobile Publication Products </li></ul><ul><li>- Different content from paper version </li></ul><ul><li>- Lower price compared to paper version </li></ul><ul><li>- Convenience-Oriented Function & UI Design </li></ul><ul><li>Values </li></ul><ul><li>- To publishers : low cost, new channels, shorter period to update information, users statistics, copyright protection and etc. </li></ul><ul><li>- To readers : low price, different and more content, instant interaction and etc. </li></ul>
  2. 2. Mobile Publication Value Chain Mobile Operators Mobile Manufacturers Software Distributors Publisher Development Partner Content Provider Service Provider Readers

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