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CT Reputation Management Presentation


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CT Reputation Management Presentation

  1. 1. 10 ReputationManagement Tips for Your Local Business Presented by: Brian Wilson 860-729-6329
  2. 2. Google Yourself  Google your business name to find out what is being said about your business online  The only way to manage it is to “know” about it
  3. 3. Answer Negative Reviews  Do not ignore negative comments  Be proactive and talk to the person who wrote the review to see how you can fix the problem  This shows the public that you care
  4. 4. Start Blogging  Blog posts help push down negative reviews and get them off of page one  The more you blog, the faster your blog posts will fill up the search engine results
  5. 5. Distribute Press Releases  Publish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business  Press releases can also push down negative customer reviews in the search engine results
  6. 6. Get Social  Google places a lot of quality on social media sites – the more social media profiles you have, the better  Ask your happy social media followers/customers to leave reviews for your company
  7. 7. Join Industry Specific Forums  Find forums related to your industry and join them  Become active on these forums and always have your business link in your signature if allowed  Frequently offer insight and advice about your industry; become the authority in your local area
  8. 8. Practice Search Engine Optimization  Make sure your website and other web properties are fully optimized  Be sure to use the right keywords  Good for more exposure and for building a strong reputation in terms of relevance and importance
  9. 9. Think Before You Speak Online  Once you poste information on the web, it is out there and can’t be taken back so post carefully  Can what you’re about to say HURT your business? If so, don’t say it
  10. 10. Use Photos Online and Optimize Them  People like to see who they’re doing business with so the more photos the better  Have photos of yourself, your business, your employees, and your products posted online  Use keywords to name your photos so they rank in the search engines
  11. 11. Buy Domains with YourBusiness Name in Them  Once you purchase these domains, put up smaller sites related to your business  Sites should rank easily due to your business name being in them  These sites will help push down any negative customer reviews in the search engines
  12. 12. If you would like more information about reputation management, contact me at 860-729-6329 for a FREE Consultation Brian Wilson 860-729-6329