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wuttigmedia - Seminar "Medienarbeit im Einsatz"

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Björn Wuttig von wuttigmedia (www.wuttigmedia.de) hat speziell für Hilfsorganisationen und BOS des Rettungsdienstes, der Feuerwehren und Katastrophenschutz dieses Seminar EinsatzPR entwickelt: https://wuttigmedia.de/seminare/medienarbeit-im-einsatz/
Das Seminar Presse- und Medienarbeit im Einsatz ist speziell für Hilfsorganisationen und BOS wie ASB, DLRG, DRK, Feuerwehr, THW, Johanniter und Malteser aus Rettungsdienst, Katastrophenschutz. Ziel des Seminars: Erlenen von praktischen und nützlichen Handwerkszeug rund um die Presse und Medienarbeit an der Einsatzstelle.

Published in: Government & Nonprofit
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wuttigmedia - Seminar "Medienarbeit im Einsatz"

  1. 1. Seminare & Workshops Konzeption, Idee und Umsetzung Credit:Ales_Krivec_unsplash.com
  2. 2. Profil PR-Trainer, PR-Berater, Journalist Fokus: NGO, NPO, BOS, Wohlfahrt, Gesundheit, Medizin Themen: Kommunikation, PR, Öffentlichkeitsarbeit, Social Media, Krisen-PR DennisMöbius
  3. 3. Seminar "Einsatz-PR" Credit:B.Wuttig
  4. 4. Credit;pixabay.com/RyanMcGuire Und alle so: "Warum sind immer die anderen Organisationen in den Medien?"
  5. 5. ©Unsplash/ClemOnojeghuo Minuten Das Dilemma: Problem: 
 Kaum Wichtigkeit und Bedeutung der Öffentlichkeitsarbeit erkannt. 
 Aber: 
 Wunsch, in der Presse und in den Medien vertreten zu sein. Credit;pixabay.com/RyanMcGuire
  6. 6. Kompetenzen & Stärken ✓ langjährige Führungskraft im Einsatz (kleinere und überregionale Einsätze) ✓ Leiter Team Einsatz-PR: Aufbau und Konzeption Einsatz-PR und Erfahrungen mit Medien ✓ Journalistische Tätigkeit Die drei Perspektiven und die Erfahrung
 flossen mit in die Konzeption vom Seminar! Credit;pixabay.com/RyanMcGuire
  7. 7. Basisthemen Modular aufgebaut Themen nach Wunsch 8-16 UE 6-10 Teilnehmer Leitungs-/Führungskräfte 
 & Presseverantwortliche Hoher Anteil an Praxis und Tools (Checklisten,...) Credit:Pickjumbo_Viktor-Hanacek Konzeption
  8. 8. ©Unsplash/ClemOnojeghuo Minuten Einführung (Medien)rechtliche 
 Grundlagen: UrhR, PersR, Art.5 GG,... Grundlagen Medienarbeit Pressemitteilung Interview & Statement "Nicht immer nur Blaulicht" Themenagenda Das "perfekte" Foto: Basics Einsatz-Fotografie Was wollen die Medien? 
 Wie arbeiten Journalisten? Social Media im Einsatz Zusammenarbeit Pressesprecher, 
 Einsatzleiter und BOS Module Credit:pixabay.com,Andrys
  9. 9. ©Unsplash/ClemOnojeghuo Grundlagen Pressemitteilung Medienverteiler & Kontakt-/Netzwerkpflege Statement vor Mikrofon Verständnis für Arbeit der Medien Gespür für Themen Was ist eine Nachricht? Handwerkszeug
  10. 10. ©Unsplash/ClemOnojeghuo Minuten Ziele & "Take-Home-Message" Einsatz-PR ist anders, aber machbar! Medienarbeit ist wichtig und nützlich Keine Angst vor der Presse! PR braucht Strategie und Konzept Einfach mal anfangen! Credit:Splitshire.com
  11. 11. Credit:Pickjumbo_Viktor-Hanacek LV Niedersachsen, LV Hessen, LV Mecklenburg-Vorpommern
 KV Region Hannover, KV Wolfsburg, KV Weserbergland Malteser Freiburg DLRG Hannover-Stadt und Hannover-Land Seminar: "Einsatz-PR" 10 Seminare Einsatz-PR seit 2011
  12. 12. ©Unsplash/ClemOnojeghuo Minuten Aufbau-/"Experten"-Workshops Strategie-Workshop: Positionierung, Themenagenda Workshop Pressemitteilung "Der schwierige Einsatz": 
 Basics Krisen-PR Workshop "Einsatz-PR 2.0" Social Media, Online-PR

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