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Social Media for the Youth Markets - Big (D)esign Conference 09

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Ben Smithee and Elysa Rice present on utilizing Social Media in their work from a design, research and usability standpoint.

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Social Media for the Youth Markets - Big (D)esign Conference 09

  1. 1. Big (D)esign Conference 2009 Thank You
  2. 2. Ben Smithee !
  3. 3. Elysa Rice
  4. 4. #BigD @SpychResearch @Elysa ?’s encouraged
  5. 5. topics: what is it? how is it changing what we do? what’s its value to us as researchers/designers & UX? where do we start? where is it going?
  6. 6. synergistic channel research, design, marketing, communication, feedback
  7. 7. evolution of marketing and brand communication strategies
  8. 8. multi-input
  9. 9. multi-output
  10. 10. it’s no longer about shouting
  11. 11. it’s about building and maintaining relationships
  12. 12. names you are tired of hearing
  13. 13. names you are tired of hearing by understanding these
  14. 14. you can better understand these
  15. 15. amazingly intimate
  16. 16. everyone is becoming a researcher results now!
  17. 17. the value potential value of SM
  18. 18. fastest growing community site -1,382% increase in visits 475,000 unique in Feb 2008 - 7 million in Feb 2009 131% increase in March up to 9.3 Million largest age group adults 35 - 49
  19. 19. realize the massive potential... but don’t under-estimate the power of one!
  20. 20. US Airways flight – Janis Krum, ferry passenger, first to tweet before any traditional media
  21. 21. how can I successfully apply this?
  22. 22. seek first to understand
  23. 23. real-ti line? me up te on dates ica un unbiased buzz om m ersc om st c cu olle Y do my ge en w G ho does utilizing SM make sense for your project? non-i ntrus ive m B2 onito techn B ring ology tion e? erva o th ey us obs t too ls d te wha tim a in
  24. 24. social media monitoring
  25. 25. bloggers have a voice
  26. 26. tweetgrid
  27. 27. tweetdeck
  28. 28. twitterel
  29. 29. monitor traffic
  30. 30. video is king
  31. 31. video chat/journaling
  32. 32. vimeo and viddler
  33. 33. i’m finally on facebook... now what?
  34. 34. harness its power effectively
  35. 35. but I’m interested in my company
  36. 36. so are all of these people
  37. 37. if you haven’t figured it out, it’s not about your network...it’s about theirs!
  38. 38. the power is in groups
  39. 39. isn’t YouTube just for ridiculous home videos?
  40. 40. not anymore Youtube - search - Sprint “now”
  41. 41. instant feedback and reviews
  42. 42. customization
  43. 43. user and crowd-sourced customization
  44. 44. secure corporate networks
  45. 45. an example from experience?
  46. 46. a socially interactive approach at SXSW 2009
  47. 47. SM in recruiting, interviewing, follow-up, logistics, deliverables
  48. 48. www.youtube.com/spychresearch videography and production by @JohnFilm
  49. 49. gen-y and social media
  50. 50. looking forward
  51. 51. enhanced corporate acceptance
  52. 52. further movement toward video
  53. 53. real-time video streams
  54. 54. global standard
  55. 55. what is the bottom line?
  56. 56. SM is not for everyone and everything
  57. 57. we are past “twitter is cool” and “get a facebook page”
  58. 58. perception is reality
  59. 59. SM gives us another valuable tool to obtain consumer insights
  60. 60. used appropriately, you can mine honest & candid feedback from audiences eager to voice opinions
  61. 61. please keep in touch!
  62. 62. still not fully convinced? ben@dgaqual.com (215) 501-2341 elysarice@gmail.com (214) 215-5370
  63. 63. Sources Advertising Age blogpulse emarketer Facebook Google Linkedin Nielsen twitter youtube

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