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Simple Steps To Self-Publishing
A Tale of Two Authors
It was the best of times...
Hannah Morgan and Ben Woelk
2015

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Why Publish A Book?
• Builds credibility
• Platform for speaking
• Passive income
• Industry recognition
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Case Study of Ben’s Book
• Time invested
• Launch
• Timeline
• Quantity sold
• Money earned
FREE TODAY!
(http://amzn.com/B00OJMK4T2)
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Background
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Time Invested
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6.
Launch
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Sales and Proceeds
Not getting rich any time soon.
Should have written a romance novel.
NEXT SLIDE!
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KDP Report
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9.
Case Study of Hannah’s Book
• Time invested
• Launch
• Marketing
• Timeline
• Quantity sold
• Money earned
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Time Invested
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11.
Launch
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12.
Shopping cart by
eJunkie and integrates
with PayPal
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13.
Sales and Proceeds
Launch
2012 32 sold $725/each
2013 12 sold $74/each
2014 13 sold $478/each
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Lessons Learned
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Writing
• Find your voice
• Be true to your style
• Techcomm 101--Write for your audience
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Editing and Reviews
• Multiple stages of edits?
• Reviewed by multiple sets of eyes.
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Design
• Interior layout
• Book cover
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Choose A Vendor/Distributor
• Amazon KDP vs. eJunkie
• Kindle Select
• Online vs hard copy
• Why we chose online/eBook
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Steps for Kindle Direct
Publishing
• Author in Word
• Add images
• Convert to filtered HTML
• Zip
• Upload
• Create cover
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Steps for eJunkie
Need a website/blog
1. $5/month
2. Upload files
3. Setup products
4. Link with Paypal
5. Test
6. Sell
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Concluding Thoughts
Have you considered
• Partnering?
• Playing to your strengths?
• Outsourcing when possible/practical?
• Calling in favors?
• Marketing consistently?
• Participating in affiliate programs?
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Connect with Us
Ben Woelk
@BenWoelk
benwoelk.com
ben.woelk@gmail.com
Hannah Morgan
@careersherpa
careersherpa.net
hmorgan@careersherpa.net
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Resources
Guy Kawasaki--
APE: How to Publısh a Book
Author, Publısher, Entrepreneur
Royalty-free and Attribution-free Images
http://pixabay.com/
http://www.gratisography.com/index.html
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Legal Mumbo Jumbo
• If you will be distributing online only,
ISBN not required. ASIN for Amazon
• If printing and selling, you will need
one.
• Where to obtain ISBN
• How to get a copyright
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