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Simple Steps to Self Publishing

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The process of self-publishing often keeps talented writers from bringing their expertise to market. Both Ben and Hannah have self-published eBooks and will guide you through the steps they took and the lessons they learned.

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Simple Steps to Self Publishing

  1. 1. Simple Steps To Self-Publishing A Tale of Two Authors It was the best of times... Hannah Morgan and Ben Woelk 2015
  2. 2. Why Publish A Book? • Builds credibility • Platform for speaking • Passive income • Industry recognition 2
  3. 3. Case Study of Ben’s Book • Time invested • Launch • Timeline • Quantity sold • Money earned FREE TODAY! (http://amzn.com/B00OJMK4T2) 3
  4. 4. Background 4
  5. 5. Time Invested 5
  6. 6. Launch 6
  7. 7. Sales and Proceeds Not getting rich any time soon. Should have written a romance novel. NEXT SLIDE! 7
  8. 8. KDP Report 8
  9. 9. Case Study of Hannah’s Book • Time invested • Launch • Marketing • Timeline • Quantity sold • Money earned 9
  10. 10. Time Invested 10
  11. 11. Launch 11
  12. 12. Shopping cart by eJunkie and integrates with PayPal 12
  13. 13. Sales and Proceeds Launch 2012 32 sold $725/each 2013 12 sold $74/each 2014 13 sold $478/each 13
  14. 14. Lessons Learned 14
  15. 15. Writing • Find your voice • Be true to your style • Techcomm 101--Write for your audience 15
  16. 16. Editing and Reviews • Multiple stages of edits? • Reviewed by multiple sets of eyes. 16
  17. 17. Design • Interior layout • Book cover 17
  18. 18. Choose A Vendor/Distributor • Amazon KDP vs. eJunkie • Kindle Select • Online vs hard copy • Why we chose online/eBook 18
  19. 19. Steps for Kindle Direct Publishing • Author in Word • Add images • Convert to filtered HTML • Zip • Upload • Create cover 19
  20. 20. Steps for eJunkie Need a website/blog 1. $5/month 2. Upload files 3. Setup products 4. Link with Paypal 5. Test 6. Sell 20
  21. 21. Concluding Thoughts Have you considered • Partnering? • Playing to your strengths? • Outsourcing when possible/practical? • Calling in favors? • Marketing consistently? • Participating in affiliate programs? 21
  22. 22. Connect with Us Ben Woelk @BenWoelk benwoelk.com ben.woelk@gmail.com Hannah Morgan @careersherpa careersherpa.net hmorgan@careersherpa.net 22
  23. 23. Resources Guy Kawasaki-- APE: How to Publısh a Book Author, Publısher, Entrepreneur Royalty-free and Attribution-free Images http://pixabay.com/ http://www.gratisography.com/index.html 23
  24. 24. Legal Mumbo Jumbo • If you will be distributing online only, ISBN not required. ASIN for Amazon • If printing and selling, you will need one. • Where to obtain ISBN • How to get a copyright 24

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