Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Simple Steps To Self-Publishing A Tale of Two Authors It was the best of times... Hannah Morgan and Ben Woelk 2015
Why Publish A Book? • Builds credibility • Platform for speaking • Passive income • Industry recognition 2
Case Study of Ben’s Book • Time invested • Launch • Timeline • Quantity sold • Money earned FREE TODAY! (http://amzn.com/B...
Background 4
Time Invested 5
Launch 6
Sales and Proceeds Not getting rich any time soon. Should have written a romance novel. NEXT SLIDE! 7
KDP Report 8
Case Study of Hannah’s Book • Time invested • Launch • Marketing • Timeline • Quantity sold • Money earned 9
Time Invested 10
Launch 11
Shopping cart by eJunkie and integrates with PayPal 12
Sales and Proceeds Launch 2012 32 sold $725/each 2013 12 sold $74/each 2014 13 sold $478/each 13
Lessons Learned 14
Writing • Find your voice • Be true to your style • Techcomm 101--Write for your audience 15
Editing and Reviews • Multiple stages of edits? • Reviewed by multiple sets of eyes. 16
Design • Interior layout • Book cover 17
Choose A Vendor/Distributor • Amazon KDP vs. eJunkie • Kindle Select • Online vs hard copy • Why we chose online/eBook 18
Steps for Kindle Direct Publishing • Author in Word • Add images • Convert to filtered HTML • Zip • Upload • Create cover ...
Steps for eJunkie Need a website/blog 1. $5/month 2. Upload files 3. Setup products 4. Link with Paypal 5. Test 6. Sell 20
Concluding Thoughts Have you considered • Partnering? • Playing to your strengths? • Outsourcing when possible/practical? ...
Connect with Us Ben Woelk @BenWoelk benwoelk.com ben.woelk@gmail.com Hannah Morgan @careersherpa careersherpa.net hmorgan@...
Resources Guy Kawasaki-- APE: How to Publısh a Book Author, Publısher, Entrepreneur Royalty-free and Attribution-free Imag...
Legal Mumbo Jumbo • If you will be distributing online only, ISBN not required. ASIN for Amazon • If printing and selling,...
Upcoming SlideShare
Loading in …5
×

Simple Steps to Self Publishing

1,705 views

Published on

The process of self-publishing often keeps talented writers from bringing their expertise to market. Both Ben and Hannah have self-published eBooks and will guide you through the steps they took and the lessons they learned.

Published in: Business
no profile picture user

  • Be the first to comment

Show More

Simple Steps to Self Publishing

  1. 1. Simple Steps To Self-Publishing A Tale of Two Authors It was the best of times... Hannah Morgan and Ben Woelk 2015
  2. 2. Why Publish A Book? • Builds credibility • Platform for speaking • Passive income • Industry recognition 2
  3. 3. Case Study of Ben’s Book • Time invested • Launch • Timeline • Quantity sold • Money earned FREE TODAY! (http://amzn.com/B00OJMK4T2) 3
  4. 4. Background 4
  5. 5. Time Invested 5
  6. 6. Launch 6
  7. 7. Sales and Proceeds Not getting rich any time soon. Should have written a romance novel. NEXT SLIDE! 7
  8. 8. KDP Report 8
  9. 9. Case Study of Hannah’s Book • Time invested • Launch • Marketing • Timeline • Quantity sold • Money earned 9
  10. 10. Time Invested 10
  11. 11. Launch 11
  12. 12. Shopping cart by eJunkie and integrates with PayPal 12
  13. 13. Sales and Proceeds Launch 2012 32 sold $725/each 2013 12 sold $74/each 2014 13 sold $478/each 13
  14. 14. Lessons Learned 14
  15. 15. Writing • Find your voice • Be true to your style • Techcomm 101--Write for your audience 15
  16. 16. Editing and Reviews • Multiple stages of edits? • Reviewed by multiple sets of eyes. 16
  17. 17. Design • Interior layout • Book cover 17
  18. 18. Choose A Vendor/Distributor • Amazon KDP vs. eJunkie • Kindle Select • Online vs hard copy • Why we chose online/eBook 18
  19. 19. Steps for Kindle Direct Publishing • Author in Word • Add images • Convert to filtered HTML • Zip • Upload • Create cover 19
  20. 20. Steps for eJunkie Need a website/blog 1. $5/month 2. Upload files 3. Setup products 4. Link with Paypal 5. Test 6. Sell 20
  21. 21. Concluding Thoughts Have you considered • Partnering? • Playing to your strengths? • Outsourcing when possible/practical? • Calling in favors? • Marketing consistently? • Participating in affiliate programs? 21
  22. 22. Connect with Us Ben Woelk @BenWoelk benwoelk.com ben.woelk@gmail.com Hannah Morgan @careersherpa careersherpa.net hmorgan@careersherpa.net 22
  23. 23. Resources Guy Kawasaki-- APE: How to Publısh a Book Author, Publısher, Entrepreneur Royalty-free and Attribution-free Images http://pixabay.com/ http://www.gratisography.com/index.html 23
  24. 24. Legal Mumbo Jumbo • If you will be distributing online only, ISBN not required. ASIN for Amazon • If printing and selling, you will need one. • Where to obtain ISBN • How to get a copyright 24

×