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Engage! Creating a Meaningful Security Awareness Program


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Presentation given by Cherry Delaney and Ben Woelk at the EDUCAUSE Security Professionals 2012 conference in Indianapolis on May 17, 2012

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Engage! Creating a Meaningful Security Awareness Program

  1. 1. Engage! Creating a Meaningful Security Awareness ProgramBen Woelk Rochester Institute of TechnologyCherry Delaney Purdue University Powerpoint Templates Page 1
  2. 2. Introductions Speakers Seminar Participants Powerpoint Templates Page 2
  3. 3. Seminar Overview A. Planning C. Integrating Formalized Training E.Implementation Workshop Powerpoint Templates Page 3
  4. 4. Marketing communications are foundationalto increasing your department’s reach andenergizing your fan base. Powerpoint Templates Page 4
  5. 5. COMMUNICATIONS PLANNING Powerpoint Templates Page 5
  6. 6. Why plan?• Systematic approach• Repeatable• Set and achieve goals• Be proactive• Be strategy driven, not event driven• Strategic plan drives marketing/communications plan Powerpoint Templates Page 6
  7. 7. Components of a Plan• Audience analysis• Key messages• Communications channels• Calendar of promotions• Develop relationships Powerpoint Templates Page 7
  8. 8. Audience Analysis• Who are your audiences?• How do they communicate now? Powerpoint Templates Page 8
  9. 9. Key Messages• What you’ll communicate – Value proposition – Vectors of differentiation • Why should they care about your community?• How you’ll communicate • Use credible sources • Keep your messages short and simple Powerpoint Templates Page 9
  10. 10. Communications Channels• What’s the best vehicle? Powerpoint Templates Page 10
  11. 11. When to Deliver the Message• Timing is important • Leverage opportunities • Reuse content • Calendar of promotions Powerpoint Templates Page 11
  12. 12. Key Relationships• Build relationships• Establish partnerships Powerpoint Templates Page 12
  13. 13. Implement the Plan• Get feedback• Follow calendar of communications, but don’t miss opportunities.• Develop processes Powerpoint Templates Page 13
  14. 14. Evaluate and Make Mid-Course Corrections• You will make mistakes• Don’t be afraid to make a change• Did it make a difference? • Ways to evaluate – Surveys – Analytics From austinevan Powerpoint Templates Page 14
  15. 15. Integrating Social Media:Which channels and for what purposes Facebook Google+ Twitter Blogs Social media plugins ?? Powerpoint Templates Page 15
  16. 16. Integrating Social Media Administrative requirements for using social media – Policies? » Branding? – Automation – Dashboards » HootSuite » Tweetdeck Powerpoint Templates Page 16
  17. 17. Facebook• Characteristics – Timeline – Need admin – How to get followers• Decisions – Page or Group?• Examples Powerpoint Templates Page 17
  18. 18. Twitter• Characteristics• Decisions• Examples Powerpoint Templates Page 18
  19. 19. Blog• Characteristics• Decisions• Examples Powerpoint Templates Page 19
  20. 20. Google+• Characteristics• Decisions• Examples Powerpoint Templates Page 20
  21. 21. Other options• FourSquare• Pintrest?• Email Powerpoint Templates Page 21
  22. 22. Managing Social Media• Dashboards – Tweetdeck – HootSuite – “Auto-tweets” Powerpoint Templates Page 22
  23. 23. INTEGRATING FORMALIZEDTRAINING Powerpoint Templates Page 23
  24. 24. Integrating Formalized Training • Analysis: Is the performance problem a training problem? • How will implementing training positively impact a business need or goal? • What must the learners be able to do in order to ensure the required change in performance? Powerpoint Templates Page 24
  25. 25. Basic Design Principles ramework.html Powerpoint Templates Page 25
  26. 26. Assessment• Determine where is the gap in knowledge• What is the goal of the training – Who is the audience – What needs to be taught/learned – Who needs to be at the table discussing the training – Important to schedule the training time for employees – Audience analysis – what are the preferred learning styles of the students – How will instruction occur? Instructor led- where/when? Online tutorials – where will you host/manage/record? Powerpoint Templates Page 26
  27. 27. Course Objectives• What key things need to be taught?• Will there be pre-instructional activities? What are they?• How many sessions will you need to present the material? How will you chunk the material?• When will the training occur – daytime, nighttime, on their “own” time? Powerpoint Templates Page 27
  28. 28. Design Instruction• Instructor led• Tutorial – online style• Distance learning – combination of the above Powerpoint Templates Page 28
  29. 29. Instructional Material Development• If instructor led training – will you use PowerPoint, media, duct tape, computer cards?• If online? what tools to use - Captivate, InDesign, PowerPoint, YouTube?• Text materials - what is most important- make it concise, easy to read, clear to understand - think about how easy updating it will be, who will own the materials?• Will you need to use a subject matter expert to define content and evaluate structure of learning? Powerpoint Templates Page 29
  30. 30. Development• What activities will best bring about the required performance? – How do you engage the students? – What will transfer the learning best to the students in the most efficient manner? Powerpoint Templates Page 30
  31. 31. Implementation• It is best to pilot the training to make sure it flows, is clear and tested for effectiveness. See what works, what doesn’t. Make changes and test again.• Schedule the implementation with key stake holders – good training, bad timing, not so effective Powerpoint Templates Page 31
  32. 32. Evaluation• How will you evaluate the success of the training?• How do you test the transfer of knowledge as a result of training?• Test students or make them perform specific actions? Powerpoint Templates Page 32
  33. 33. Five Main Purposes of Evaluation1. Feedback- linking learning outcomes to objectives – providing quality control2. Control – consider organizational culture and most effective means to transfer information3. Research – determine relationship between training and transfer of training to the job4. Intervention- the results of the evaluation influence the context in which it is occurring5. Power Games – manipulating evaluative data for organizational politics. Powerpoint Templates Page 33
  34. 34. Managing the Training• Who updates it, schedules it, registers folks or makes sure they completed training if online?• Do you have an Learning Management System? How will you integrate your training into it? Powerpoint Templates Page 34
  35. 35. Integrating Video•Topics – event driven,seasonally driven•Costs - $3000 - $4000 forprofessional product•Resources needed – iPhonehas video, video cameraswidely owned Powerpoint Templates Page 35
  36. 36. Integrating Video continued• Branding – keep the professional image of the university/department• Timeline – plan in advance• Creative control – micro manage or give creative license to artists Powerpoint Templates Page 36
  37. 37. Educause Video/PosterWinners Powerpoint Templates Page 37
  38. 38. Educause Video/PosterWinners Powerpoint Templates Page 38
  39. 39. Educause Video/Poster Winners Powerpoint Templates Page 39
  40. 40. Educause v=XrIPZi4fnRc&list=PLCD6AD23B84CAC7video 5A&index=1&feature=plpp_videowinners Powerpoint Templates Page 40
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  45. 45. Resources Powerpoint Templates Page 45
  46. 46. Resources continued•• y/itsg2/Organizing+Your+Campus+IT+Sec urity+Website Powerpoint Templates Page 46