The power of real time social media 4-2011 vc uv3


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Presentation at VCU 4-19-2011

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The power of real time social media 4-2011 vc uv3

  1. 1. THE POWER of REAL-TIME SOCIAL MEDIAImportance of research to advance society and solve today’s problems @beverlymacy
  2. 2. Thank You for Inviting Me to #VCU! • Empower Yourself • Lead the Way • Change the World 2
  3. 3. The Way We Communicate Has Changed Forever
  4. 4. Consider the Following… One Tweet – a message with no more than 140 characters – turns into $33 million-plus in Haitian disaster relief A Town Hall meeting on transportation systems in Orange County, California is viewed in real-time -Russia -Western Europe -Asia Former struggling competitors are thriving by sharing customers 4
  5. 5. Why Now? Free Technology CommunicationsDigital Shift GlobalNatives Recession 5
  6. 6. Digital Natives•DIGITAL NATIVES, Generation Y, Generation Net Global “YOUTH BULGE”•Males /Females under 35 years of age•In U.S. 90 million - outnumber Baby Boomers 70 million Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.” Boston, Harvard Business School Press, 2004. 1-2. 6
  7. 7. What is Real-Time?The Now Lens 7
  8. 8. Social Media is Everywhere• Corporate Communications• Media + Public Relations• Sales, Marketing, Customer Service• Journalism, Healthcare, Retail, Automotive• Government, Entertainment, Education• Hospitality, Restaurants• Emergency Management• Philanthropy 8
  9. 9. Social Media’s Global Reach 9
  10. 10. Communication Has Changed Forever The Voice of the Individual aggregates into a Global Voice Truth Authenticity Transparency Adding ValueWael Ghanim, Google Marketing Executive 10
  11. 11. Fortune 100 Global Corporations• The number of companies being talked about on Twitter increased by 90% over the last year• Resource: Burson-Marsteller Global Social Media 2011 Check up 11
  12. 12. Social business +social technology =Social Change 12
  13. 13. What This Means to YOU• Research is being reinvented • Identification of Knowledge • Creation of Knowledge • Quality Assurance of Knowledge • Dissemination of Knowledge • BE A LEADER • 13
  14. 14. The Research Cycle Locating High Quality Collaboration Dissemination 14
  15. 15. Local application of global knowledge pool 15
  16. 16. Social Media and Research• "A new survey shows that social scientists, humanists, and biologists are increasingly using Facebook and Twitter to share research."• The report states, "Researchers are using social media tools to support every phase of the research lifecycle: from identifying research opportunities to disseminating findings at the end. They may not be the same tools, and they are certainly not the same researchers, but social media are most definitely making an impact on scholarly workflow.“ 16
  17. 17. Research in Real-Time• New availability of data• Ethical considerations – promoting truth and avoiding error• Social Responsibility• Balancing confidentiality and openness• Integrity 17
  18. 18. Twitter Predicts Box-Office Sales• Researchers at HP Labs discover Twitter can predict Box Office sales• 2.9 million tweets from 1.2 million users over three months• Used two performance metrics: • Buzz • Likeability• The model was 97.3% accurate in predicting opening weekend box office• anything-else 18
  19. 19. Using Twitter & Facebook Search• Filter news - "banking news" , • CI Experts: “pharma news” • Tara Calishain @research buzz• Scanning Trends • Acute Intelligence @aquteintel • The Association of Independant spotting/members Information Professionals @AIIP• Follow a company or brand • Freepint @freepint• Build a network of spotters • Compete @compete • Who you follow, who do they • Ian Smith @citweetz follow• Get answers, ask questions • Build trust, be curious, be specific• Facebook Groups• Listen for complaints in unofficial groups• Industry news and opinions• Current and former employees of competitors 19
  20. 20. NEW STUDY on Search and Social 20
  21. 21. Social Media For Social Good•
  22. 22. Welcome to My NOW Lens
  23. 23. Why Should We Care?IF NOT FOR YOURSELF, THEN FOR YOUR EMPLOYEES, CLIENTS& CUSTOMERS•100,000 people a day are joining a community somewherearound the world•Clients and consumers are relying on each other for buyingdecisions “Reviews are the New Advertising” “Conversation is Currency”•Be aware of how to harness these platforms for your ownprofessional and personal branding•How to educate yourself about the impact and use of 23social media to stay relevant
  24. 24. National Labor Relations Board 24
  25. 25. The Power of Real-Time Social Media Marketing• View today through the NOW LENS• Strategies• Learn to Manage the Conversation• “Conversation is Currency”• Harness the Power of the Crowd• Nurture your Share of Voice• Execute Locally.• Think Globally. 25