Wayfind is a service that simplifies the visa application process for international travelers. It aims to address the difficulty travelers face finding relevant visa information across multiple websites. Wayfind provides a simple user interface where travelers can get answers to common visa questions and have their applications filed for them for a fee of $30-70. It plans to partner with travel agencies and blogs to acquire customers and generate revenue from visa filing fees and affiliate marketing. The founders believe this will address a pain point for the growing number of international travelers and generate millions in revenue over 3 years.

1. WAYFIND
SIMPLIFY INTERNATIONAL TRAVEL
BETH WERNET & PAM JUE
SVA IXD STRATEGY FINAL | FALL 2012

2. THE PROBLEM
PEOPLE LOVE TO TRAVEL
BUT...
FINDING INFORMATION IS TIME CONSUMING
The average person visits 21 sites during 9 sessions while preparing for a trip
“VISA INFORMATION
WHAT INFORMATION IS THE HARDEST TO FIND?

3. THE SOLUTION
WAYFIND MAKES THE VISA PROCESS
STRAIGHTFORWARD & SIMPLE

4. THE PRODUCT
A SERVICE THAT GIVES USERS VISA INFORMATION THEY NEED
DO I NEED A YES FOLLOW LET US FILE
THESE YOUR VISA
VISA? HERE IS WHAT
DEADLINES APPLICATION
YOU NEED

5. THE MARKET
WE ARE TARGETING TRAVELERS WHO NEED A VISA
470+ M
TRAVELERS
1.8 M
160+ M
INTERNATIONAL NEED VISAS
USE OUR
SERVICE
TRAVELERS
$256 B $95 B
$853 B
VALUE
ONLINE
ONLINE TRAVEL AGENCY
TRAVEL SALES SALES SALES
Source: World Travel and Tourism Council

6. THE COMPETITION
Expensive
Quick Time Consuming
Cheap

7. VALUE TO USER
WAYFIND Travel Agencies Guidebooks Travel Sites
Convenient but Simple but don't Takes hours of
Ease of use Simple expensive process visas research
Saves time
Someone else takes High level Can find specific
Benefits Targeted information care of it for you information information
Keep users on track
Free
Costs $75-$150 Free Free
[$30 - $70]

8. REVENUE
WE CHARGE $30-$70 FOR OUR VISA SERVICE
VISA FILING AVG. FEE REVENUE
$128 M
1.8 M $50
2012-2015

9. CUSTOMER ACQUISITION
BLOGS WORD OF MOUTH PARTNERSHIPS
Medium to Small
Travel Agencies

10. THE TEAM
Beth Wernet Pam Jue
Co-founder Co-founder
Designer Designer
Front End Developer Front End Developer

11. RISKS & OPPORTUNITIES
RISKS PRECAUTIONS
Content is not accurate or ● Allow users to flag incorrect
up to date information
● Hire people to manage
content
● User experience beats our
Users only use us once competitors
● Expand content to other
practical needs of traveling
Rely on agencies to satisfy ● Partner with experienced
our users agencies
● Hire people to manage
those relationships

12. THANK YOU

13. APPENDIX
International Trips Are On The Rise
1000
942 M
900
924 M
908 M 885 M
800 850 M
805 M
700
760 M
600 690 M
TRIPS (M)
500
400
300
200
100
0
2003 2004 2005 2006 2007 2008 2009 2010
YEAR Source: World Bank Data

14. APPENDIX APPENDIX
Number of Customers
6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS
LOW 46K 100K 215K 465K 2.2M
HIGH 230K 500K 1.1M 2.3M 10.8M

15. APPENDIX
Revenue
6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS
LOW $516 $1100 $325K $703K $3.3M
HIGH $12.9K $28K $18.9M $41.2M $192M
Base Costs $72K $83.7K $83.7K $404.8K $1M
REVENUE STREAMS
Affiliate Marketing
Visa Processing
App Sales
FOCUS
User Acquisition Monetization & Growth

16. APPENDIX APPENDIX
Breakdown of Revenue
6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS
AFFILIATE LOW $516 $1.1K $2.4K $5.2K $24K
AFFILIATE HIGH $12.9K $28K $60K $129.4K $593.4K
VISA LOW $323.4K $697.5K $3.2M
VISA HIGH $18.9M $40.7M $189.3M
MOBILE LOW $16.2K $407K
MOBILE HIGH $75.7K $1.9M

17. APPENDIX APPENDIX
Breakdown of Online Travel Planning
63% 40% 36%
36% 30%
26%
11%
Source: Travelport

18. APPENDIX APPENDIX
Breakdown of Base Costs
Months Items Cost
6 1 Engineer $75,000
12 1 Engineer $75,000
Server $1,200
Marketing $7,500
$83,700
18 2 Engineers $75,000
1 Employee $1,200
Server $7,500
Marketing $83,700
24 $5175.5 $300,000
$60,000
$4,800
$40,000
$404,800
36 $24,071.4 $650,000
$240,000
$4,800
$81,000
$60,000
$1,035,800