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You May Not Win An Oscar, But
  Your Videos Won’t Stink Either

Key Points:
- Shoestring video equipment
- How to plan your shots
- Time-Saving techniques
- Tutorials                       Brian V. Matson
                                Marketing Director
                               Fargo-Moorhead CVB
Only So Many Hours in a Day
LIMITED BUDGETS
   $1,000+ PER MINUTE
 LONG PROJECT TIMELINES
“MR. EXPERIMENTER”
Shoestring Video & Production Tips WACVB, Pasadena, CA
FACT:
YOU NEED VIDEO CONTENT
PRODUCE MULTI-USE CONTENT

•   Website Content
•   Blog Posts
•   Search (SEO)
•   Social Media
•   HELP Your PARTNERS
•   GAIN TRUST
THE POWER & VERSATILITY
         OF USER-GENERATED VIDEO
•   Authenticity
•   Trust Building
•   Increased Relevancy
•   Flexibility/Consistency
•   Comments & Reviews
•   The Community
•   Low Cost, Low Time
FANTASY VS REALITY



          THE VISITOR
          EXPERIENCE
Shoestring Video & Production Tips WACVB, Pasadena, CA
Quick N’ Easy Formula

    GOALS:
•   “SHOOT” when it is BUSY
•   Get 5-10 Shots MAX
•   FRONTS of Heads & Teeth
•   LIMIT the shots to 5-10 Secs
THE VIDEO LENGTH DEBATE

  LESS IS MORE
Storyboards – Get Organized
Human Tripod
Keep the LIGHT BEHIND YOU
BAD AUDIO RUINS GREAT VIDEO
GEAR
“Poor Mans” Wish List
• HD Camera $100-$200
• Microphone/Audio Recorder $100-$200
• Video Editing Software FREE
   – Mac (iMovie included with purchase of a Mac)
   – PC (Windows Moviemaker LIVE)


Total Investment:

$300
Shoestring Video & Production Tips WACVB, Pasadena, CA
VIDEO
EDITORS
Music & Sound Effects
Shoestring Video & Production Tips WACVB, Pasadena, CA
Shoestring Video & Production Tips WACVB, Pasadena, CA
Shoestring Video & Production Tips WACVB, Pasadena, CA
Shoestring Video & Production Tips WACVB, Pasadena, CA
Shoestring Video & Production Tips WACVB, Pasadena, CA
Fill Out ALL Fields!
Add (VIDEO) to Titles
TIE IT ALL TOGETHER
Shoestring Video & Production Tips WACVB, Pasadena, CA
RECYCLE
BE AUTHENTIC
K.I.S.S. Method
DON’T JUST POST CONTENT

INTERACT
DON’T Take Yourself So Seriously!
Don’t Be Afraid to Make an




out of yourself once in a while!
Sometimes YOU Gotta Be




   THAT GUY.
If You’re Not Having Fun




  You’re Not Doing it Right
FOLLOW ME
                      @BVMatson

                      FB.com/BVMatson

   Brian V. Matson
 Marketing Director
                       BVMatson.com
Fargo-Moorhead CVB

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