DMO's-Destination Movie Making Organizations

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Here are the slideshow from my shared and individual portions from a speech at DMAI 2011 in New Orleans. We talked about how destinations can use video to help market themselves. It was a great session and we covered a lot of stuff! The full audio and slideshow from the presentation will be available through DMAI in the coming weeks.

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  • DMO's-Destination Movie Making Organizations

    1. 1. Des$na$on
Movie
Making
Organiza$ons Sponsored
by
    2. 2. Video
Sta$s$cs
and
Trends• Online
videos
are
53
/mes
more
likely
to
get
a
 first
page
Google
ranking
than
a
text
page.
 (Forrester
Research
Study)
    3. 3. Video
Sta$s$cs
and
Trends• Video
and
other
mul/‐media
product
viewing
 op/ons
were
rated
more
effec/ve
than
any
 other
site
ini/a/ves
by
almost
2,000
 interac/ve
marketers.
(Adobe,
May
2011)
    4. 4. Video
Sta$s$cs
and
Trends• By
2015,
over
1
million
minutes
of
video
will
be
 watched
every
second.
(Smart
Dreamers)
    5. 5. Video
Sta$s$cs
and
Trends• Internet
video
will
account
for
57%
of
all
 consumer
internet
traffic
in
2014.
(Cisco
 Systems’
Visual
Networking
Index
Forecast)
    6. 6. Video
Sta$s$cs
and
Trends• Regardless
if
video
is
user‐generated,
premium
or
 super‐premium,
each
clip
will: – Garner
500
views
over
/me – 25%
of
those
come
in
the
first
4
days – Only
the
first
30‐60
seconds
will
be
watched
regardless
 of
overall
length – YouTube
is
the
world’s
2nd
largest
search
engine
–
BE
 THERE – 45%
of
views
come
from
direct
naviga/on
to
what
they
 are
looking
for – 55%
of
the
/me
people
randomly
find
the
content
they
 consume
(Tech
Crunch)
    7. 7. Video
Sta$s$cs
and
Trends• A
minute
of
video
is
worth
1.8
million
words
 (Forrester,
January
2009)
    8. 8. Topics• Authen/city
    9. 9. Topics• Does
Video
Length
Macer?
    10. 10. Topics• The
Devil’s
in
the
Details
(SEO)
    11. 11. Topics• Music
&
Licensing
    12. 12. Topics• Measurements
and
Analy/cs
    13. 13. Topics• Distribu/on
    14. 14. Small
Budget (Or
No
Budget)Movie
Making
for
Des/na/ons
    15. 15. Only
So
Many
Hours
in
a
Day
    16. 16. Hit
TWO
Birds
with
ONE
Stone
    17. 17. Produce
Mul$‐Use
Content• Website
Content• Blog
Posts• Search• Social
Media• HELP
Our
PARTNERS• GAIN
the
TRUST
of
the
community
    18. 18. “MR.
EXPERIMENTER”
    19. 19. “Poor
Mans”
Wish
List• HD
Camera
$100‐$200• Microphone/Audio
Recorder
$100‐$200• Video
Edi/ng
Sokware
FREE – Mac

(iMovie
included
with
purchase
of
a
Mac) – PC

(Media
Impression
included
with
Kodak
Cameras) Total
Investment:

$300
    20. 20. Quick
N’
Easy
Formula• Go
“SHOOT”
when
it
is
busy• Get
5‐10
Shots
MAX• Fronts
of
Heads
&
Teeth• Limit
the
shots
to
5‐
10
Secs
    21. 21. Simple
Video

    22. 22. TIPS• Keep
the
LIGHT
behind
you• Pay
MORE
acen/on
to
AUDIO• Pay
acen/on
to
the
CAMERA• Less
is
MORE
    23. 23. DON’T
Take
Yourself
So
Seriously!
    24. 24. Don’t
Be
Afraid
to
Make
an……out
of
yourself
once
in
a
while!
    25. 25. If
You’re
Not
Having
Fun You’re
Not
Doing
it
Right

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