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Facebook Lookalike Casestudy

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Learn how a online programming company leveraged Facebook Lookalike to increase their student signup.

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Facebook Lookalike Casestudy

  1. 1. © 2013 Regalix Inc. Confidential. All rights reservedFacebook Lookalike Audience– A Case study
  2. 2. Contents|© 2012 Regalix Inc. Confidential. All rights reserved 2 What is Facebook LookalikeAudience? How does it Work? A Case study Benefits of FacebookLookalike Audience
  3. 3. Facebook Lookalike Audience| The What?© 2012 Regalix Inc. Confidential. All rights reserved 3Target newprospects basisexisting similarattributes.Leveragelearnings fromexistingcustomers
  4. 4. Facebook Lookalike Audience| The How?© 2012 Regalix Inc. Confidential. All rights reserved 4Optimize forsimilarity orgreater reachIdentify TopCustomersCreate “CustomAudience”
  5. 5. Facebook Lookalike Audience| Case Study© 2012 Regalix Inc. Confidential. All rights reserved 5Offers codingcourses onlinePresenceacross variousgeosTargetsstudents 18-24Challenge: Sourcing Students passionateabout coding
  6. 6. Facebook Lookalike Audience| Case Study© 2012 Regalix Inc. Confidential. All rights reserved 6Reduced CPLby 50%Improvedconversionrate by 40%IdentifiedNew Geos
  7. 7. Facebook Lookalike Audience| Benefits© 2012 Regalix Inc. Confidential. All rights reserved 7PreciseTargetingIncreasedconversionsLow CPLImpressive ROI
  8. 8. Read Morehttp://www.regalix.com/blog/facebook-lookalike-audience-5x-conversions-greater-than-google-adwords/Contact Ussmm.ppc@regalix-inc.com© 2012 Regalix Inc. Confidential. All rights reserved 8

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