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How To Improve Facebook Engagement: Insights from 1bn Posts
BuzzSumo analyzed over 1bn posts from 30m brand pages. These slides summarise the key findings and insights for content marketing and social media marketers.
BuzzSumo analyzed over 1bn posts from 30m brand pages. These slides summarise the key findings and insights for content marketing and social media marketers.
How To Improve Facebook Engagement: Insights from 1bn Posts
1.
Insights from 1bn Facebook Posts
February 2016
2.
Introduction
In January 2016 we analyzed over 1 billion Facebook
posts from over 3 million brand pages globally from small
companies to huge brands like Nike.
We shared our results with Neil Patel and the following
slides summarise his conclusions and insights for FB
Marketers.
You can read Neil’s full post here.
3.
Core Findings
1. The best time to post is between 10 PM and Midnight of your
audience’s local time
2. Posts with questions and images get the most engagement
3. The best day to post is on Sunday
4. Posts that link to articles between 1,000-3,000 words get the most
interaction
5. Short post descriptions get by far the most interaction
6. Directly embedded videos get over 6x the interaction of YouTube
videos
7. Images posted through Instagram get a 23% boost in engagement
8. Posts with hashtags get less interaction than posts without hashtags
9.
Posts published between 10pm &
midnight local time got most engagement
Posting when there are less other posts being published appears to increase engagement.
10.
Posts published on Sundays get most engagement
Posting when there are less other posts being published appears to increase engagement.
11.
Images posted via Instagram get 23% more
engagement
12.
For more insights visit
www.buzzsumo.com
@buzzsumo