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Dixon Jones, CMO Majestic, ContentSEO 2017


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Dixon heads up the marketing at Majestic and has been at the forefront of the SEO industry since 1999. He will share insights on why links still play such a large role in online marketing and look at some evidence based strategies for maximizing the impact of your link building efforts.

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Dixon Jones, CMO Majestic, ContentSEO 2017

  1. 1. Why Links are important to Improve your Search Visibility @Dixon_Jones @Majestic
  2. 2. Do Links Still Matter
  3. 3. Does Link Building Still Matter? Gary Ilyes, Oct. 2016
  4. 4. Why Links Still Matter
  5. 5. Why Links Still Matter Why People Share Content Why People Link To Content To share entertaining content To nourish relationships To get the word out about causes they care for To share helpful and valuable content To be part of a tribe and define themselves As reference to support an article To share authoritative content including research and facts To share valuable content such as guides To share New information To share Data that Changes
  6. 6. How many links is “Enough”?
  7. 7. How many links is “Enough”? B A
  8. 8. Original Insights & Research
  9. 9. Original Insights & Research
  10. 10. Why? Authoritative research Significant data point
  11. 11. Reference-able Content
  12. 12. Valuable Content
  13. 13. Data Driven Content
  14. 14. Prep the Launch. (This is Key) • Identify & Engage with Relevent Influencers – RavenTools, Buzzsumo, Sprout Social, CRMs • Prepare the post and email them a Preview • Tell them the link url and exact time of launch • Remind them it is live.
  15. 15. What Will Your Next Post Be? • Controversial? • Authoritative? • Reference-able? • New Facts? • Data Driven? • Valuable?
  16. 16. Links Still Matter! • @Dixon_Jones • @Majestic