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@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1nuTW0Q
This is a story
about a noise:value ratio
that has gotten out of whack.
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Image Cr...
Editorial voices are outnumbered by public
relations professionals by almost 5:1
http://frc.tl/1qc14fR @KelseyLibert, @RyM...
http://frc.tl/1mrxZgH @KelseyLibert, @RyMcGonagill, www.Frac.tl
“Many [PR professionals] have a
misunderstanding when it c...
Our Research
@KelseyLibert,
We interviewed over 500 writers, editors, and publishers.
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This Is Their Story
@KelseyLibert,
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@KelseyLibert,@RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/TBxFBj
The majority of people
you’re pitching only write
ONE STORY per day.
Image Credit: http://frc.tl/1n2DRL4 @KelseyLibert, @R...
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@KelseyLibert, @RyMcGonagill, www.Frac.tl
Although most writers
publish one story per day,
44% of them get pitched a
minimum of TWENTY
TIMES per day.
@KelseyLibert,...
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Although writers are
inundated with pitches, only
11% often write a story
based on content that was
sent through a pitch.
However, 45% said
sometimes, so there is an
opportunity for change.
Image Credit: http://frc.tl/1pdIwhX @KelseyLibert, @Ry...
Your Strategy Lesson
@KelseyLibert, @RyMcGonagill, www.Frac.tl
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STOP spamming writers
with poorly matched assets.
Instead, collaborate on
mutually beneficial ideas.
Image Credit: http://...
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Your Networking Lesson
@KelseyLibert, @RyMcGonagill, www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
@KelseyLibert, @RyMcGonagill, www.Frac.tl
64% of writers think it is of
some importance that you
establish a personal
connection before pitching.
Image Credit: http...
Use Twitter as a platform to
socialize with your prospects
weeks prior to the pitch.
Engage in blog posts.
Image Credit: h...
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Put down your cell phone.
Stop spamming on social media.
Start writing sincere emails
to the best-fit person
for your camp...
Use a CRM such as BuzzStream
to manage your relationships.
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Your Pitch Lesson
@KelseyLibert, @RyMcGonagill, www.Frac.tl
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What time of day do you want to be pitched?
@KelseyLibert, @RyMcGonagill, www.Frac.tl
Use a pre-scheduling tool to
send your emails in the early
morning hours.
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@KelseyLibert, @RyMcGonagill, www.Frac.tl
88% of writers prefer a
pitch be less than 200
words. Check your word
count before sending.
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@KelseyLibert, @RyMcGonagill, www.Frac.tl
Test your subject lines in
your inbox. What stands out?
The golden rule is 45-65
characters.
@KelseyLibert, @RyMcGonagill,...
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An overwhelming number said they want a subject line that is:
• Direct
• Concise
• Descriptive
• Includes keywords relevan...
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@KelseyLibert, @RyMcGonagill www.Frac.tl
@KelseyLibert, @RyMcGonagill, www.Frac.tlImage Credit: http://frc.tl/1xzC2fG
• Do your research.
• Know the publication.
• Be relevant.
• Make it newsworthy.
• Know my beat.
• Don’t use all caps.
• B...
Image Credit: http://frc.tl/1k5uTLo @KelseyLibert, @RyMcGonagill, www.Frac.tl
“If I don't respond it's because I'm not int...
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• Breaking news
• Exclusive research
• Emotional stories
• Timeliness
• Relevance
• Data
• New hook
• A story
• Interview ...
Research by Kelsey Libert, www.Frac.tl
http://frac.tl/publisher-feedback/
Leverage The Science
Behind Great Content.
Research by Kelsey Libert, www.Frac.tl
Build Relationships. Build Buzz.
Check us out at www.buzzstream.com!
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500 Writers & Editors Reveal What They Look for in a Pitch Slide 1 500 Writers & Editors Reveal What They Look for in a Pitch Slide 2 500 Writers & Editors Reveal What They Look for in a Pitch Slide 3 500 Writers & Editors Reveal What They Look for in a Pitch Slide 4 500 Writers & Editors Reveal What They Look for in a Pitch Slide 5 500 Writers & Editors Reveal What They Look for in a Pitch Slide 6 500 Writers & Editors Reveal What They Look for in a Pitch Slide 7 500 Writers & Editors Reveal What They Look for in a Pitch Slide 8 500 Writers & Editors Reveal What They Look for in a Pitch Slide 9 500 Writers & Editors Reveal What They Look for in a Pitch Slide 10 500 Writers & Editors Reveal What They Look for in a Pitch Slide 11 500 Writers & Editors Reveal What They Look for in a Pitch Slide 12 500 Writers & Editors Reveal What They Look for in a Pitch Slide 13 500 Writers & Editors Reveal What They Look for in a Pitch Slide 14 500 Writers & Editors Reveal What They Look for in a Pitch Slide 15 500 Writers & Editors Reveal What They Look for in a Pitch Slide 16 500 Writers & Editors Reveal What They Look for in a Pitch Slide 17 500 Writers & Editors Reveal What They Look for in a Pitch Slide 18 500 Writers & Editors Reveal What They Look for in a Pitch Slide 19 500 Writers & Editors Reveal What They Look for in a Pitch Slide 20 500 Writers & Editors Reveal What They Look for in a Pitch Slide 21 500 Writers & Editors Reveal What They Look for in a Pitch Slide 22 500 Writers & Editors Reveal What They Look for in a Pitch Slide 23 500 Writers & Editors Reveal What They Look for in a Pitch Slide 24 500 Writers & Editors Reveal What They Look for in a Pitch Slide 25 500 Writers & Editors Reveal What They Look for in a Pitch Slide 26 500 Writers & Editors Reveal What They Look for in a Pitch Slide 27 500 Writers & Editors Reveal What They Look for in a Pitch Slide 28 500 Writers & Editors Reveal What They Look for in a Pitch Slide 29 500 Writers & Editors Reveal What They Look for in a Pitch Slide 30 500 Writers & Editors Reveal What They Look for in a Pitch Slide 31 500 Writers & Editors Reveal What They Look for in a Pitch Slide 32 500 Writers & Editors Reveal What They Look for in a Pitch Slide 33 500 Writers & Editors Reveal What They Look for in a Pitch Slide 34 500 Writers & Editors Reveal What They Look for in a Pitch Slide 35 500 Writers & Editors Reveal What They Look for in a Pitch Slide 36 500 Writers & Editors Reveal What They Look for in a Pitch Slide 37 500 Writers & Editors Reveal What They Look for in a Pitch Slide 38 500 Writers & Editors Reveal What They Look for in a Pitch Slide 39 500 Writers & Editors Reveal What They Look for in a Pitch Slide 40 500 Writers & Editors Reveal What They Look for in a Pitch Slide 41 500 Writers & Editors Reveal What They Look for in a Pitch Slide 42 500 Writers & Editors Reveal What They Look for in a Pitch Slide 43 500 Writers & Editors Reveal What They Look for in a Pitch Slide 44 500 Writers & Editors Reveal What They Look for in a Pitch Slide 45 500 Writers & Editors Reveal What They Look for in a Pitch Slide 46 500 Writers & Editors Reveal What They Look for in a Pitch Slide 47 500 Writers & Editors Reveal What They Look for in a Pitch Slide 48 500 Writers & Editors Reveal What They Look for in a Pitch Slide 49 500 Writers & Editors Reveal What They Look for in a Pitch Slide 50 500 Writers & Editors Reveal What They Look for in a Pitch Slide 51 500 Writers & Editors Reveal What They Look for in a Pitch Slide 52 500 Writers & Editors Reveal What They Look for in a Pitch Slide 53 500 Writers & Editors Reveal What They Look for in a Pitch Slide 54 500 Writers & Editors Reveal What They Look for in a Pitch Slide 55 500 Writers & Editors Reveal What They Look for in a Pitch Slide 56 500 Writers & Editors Reveal What They Look for in a Pitch Slide 57 500 Writers & Editors Reveal What They Look for in a Pitch Slide 58 500 Writers & Editors Reveal What They Look for in a Pitch Slide 59 500 Writers & Editors Reveal What They Look for in a Pitch Slide 60
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