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The Mutual Evolution
of Millennials and Food
Gianluca Perrelli
MD @ Buzzoole
69% of millennials
snap a food pic
before they start eating
Source: Maru/Matchbox
40% of millennials
actively use technology
during meal times
Source: Nielsen
Immense
impact
on
consumerism
Influence
on the food industry
*all in a stylish and vibrant package
The MILLENNIAL ERA
shares values of
health, ethics, community,
individuality, and ex...
Food experiences
are easier to share, more
frequent and easier to
replicate, giving them greater
value and longevity.
Wand...
60% of millennials
eat out at least once a
week…
Source: Nielsen
…and 30% do so
at least three times a week.
Source: Nielsen
71% of millennials
said they love attending
food-focused events
Source: Y-Pulse
81% enjoy using
food as a means
to explore new cultures
Source: Y-Pulse
Nearly half of Millennials
said they plan to cook
more in 2017
Source: Peapod and ORC International
For the average
millennial, food isn’t
just about eating
to fuel your body.
Do you remember
the well known quote
“you are what you eat*”?
*Ludwig Feuerbach (1862) ”Man is what He eats”
Now it’s
amplified
and shifted
into overdrive.
It was
the same
for baby boomers
$100 billion a year on food*
*81% of millennials are willing to pay more for higher quality food.
Source: Nielsen / Paste ...
Every day, we hear terms like:
Organic
Fair trade
Locally grown
Ethically sourced
Free range
Grass-fed
Hormone and antibio...
These types of terms have
grown to become buzzwords.
=
Symbols of a generation that’s
driven by simplicity,
transparency a...
Welcome to
Food Photography Game
Where everybody judge a
book by its cover.
A millennial’s affinity for
social tech makes this
group an ideal audience
for strategies like
influencer marketing.
50% are willing to share
their brand preferences
across their social media.
*compared to only 31% of baby boomers.
…individuals who openly
share their stories with
the world.
…they have
the ability to relate
and interact.
So what?
Marketing
with them
instead of
marketing
to them
An influencer marketing
strategy can penetrate the
heart of an audience
Establish trust
Build loyalty
Inspire action
Strive to make the
world as wholesome
and UNITED as
millennials HOPE to
see in their lifetimes.
Thanks for your attention
Gianluca Perrelli
MD @ Buzzoole
buzzoole.com
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The Mutual Evolution of Millennials and Food | Buzzoole @ Seeds & Chips

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Exploring how millennials and social media are changing not only modern marketing practises, but effecting the food industry as a whole.

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The Mutual Evolution of Millennials and Food | Buzzoole @ Seeds & Chips

  1. 1. The Mutual Evolution of Millennials and Food Gianluca Perrelli MD @ Buzzoole
  2. 2. 69% of millennials snap a food pic before they start eating Source: Maru/Matchbox
  3. 3. 40% of millennials actively use technology during meal times Source: Nielsen
  4. 4. Immense impact on consumerism
  5. 5. Influence on the food industry
  6. 6. *all in a stylish and vibrant package The MILLENNIAL ERA shares values of health, ethics, community, individuality, and experiences.
  7. 7. Food experiences are easier to share, more frequent and easier to replicate, giving them greater value and longevity. Wanda Pogue, Chief Strategy Officer @ Saatchi & Saatchi, New York
  8. 8. 60% of millennials eat out at least once a week… Source: Nielsen
  9. 9. …and 30% do so at least three times a week. Source: Nielsen
  10. 10. 71% of millennials said they love attending food-focused events Source: Y-Pulse
  11. 11. 81% enjoy using food as a means to explore new cultures Source: Y-Pulse
  12. 12. Nearly half of Millennials said they plan to cook more in 2017 Source: Peapod and ORC International
  13. 13. For the average millennial, food isn’t just about eating to fuel your body.
  14. 14. Do you remember the well known quote “you are what you eat*”? *Ludwig Feuerbach (1862) ”Man is what He eats”
  15. 15. Now it’s amplified and shifted into overdrive.
  16. 16. It was the same for baby boomers
  17. 17. $100 billion a year on food* *81% of millennials are willing to pay more for higher quality food. Source: Nielsen / Paste Magazine
  18. 18. Every day, we hear terms like: Organic Fair trade Locally grown Ethically sourced Free range Grass-fed Hormone and antibiotic free Farm-to-table Handcrafted or craft Artisan …
  19. 19. These types of terms have grown to become buzzwords. = Symbols of a generation that’s driven by simplicity, transparency and empathy.
  20. 20. Welcome to Food Photography Game Where everybody judge a book by its cover.
  21. 21. A millennial’s affinity for social tech makes this group an ideal audience for strategies like influencer marketing.
  22. 22. 50% are willing to share their brand preferences across their social media. *compared to only 31% of baby boomers.
  23. 23. …individuals who openly share their stories with the world.
  24. 24. …they have the ability to relate and interact.
  25. 25. So what?
  26. 26. Marketing with them instead of marketing to them
  27. 27. An influencer marketing strategy can penetrate the heart of an audience
  28. 28. Establish trust
  29. 29. Build loyalty
  30. 30. Inspire action
  31. 31. Strive to make the world as wholesome and UNITED as millennials HOPE to see in their lifetimes.
  32. 32. Thanks for your attention Gianluca Perrelli MD @ Buzzoole buzzoole.com

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