Social Media Impact on Business and Marketing

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If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what this presentation addresses. Specifically it covers the impact of online marketing–especially social media–on business.

See the text of my talk on the Buzzmedia blog http://buzzmedia.com.my/blog/social-media-impact-on-business-and-marketing

Published in: Business, Technology

Social Media Impact on Business and Marketing

  1. 1. SOCIAL MEDIA IMPACT ON BUSINESS & MARKETING http://www.flickr.com/photos/kylemay/526384959/
  2. 2. David Wang • BA Comms Monash • Blogger, web geek (10 years+) • Chief Geek @ Buzzmedia • Social Media & Web Analytics Manager @ david@buzzmedia.com.my AGENDA Asia 016-239 2255 • Public Relations http://buzzmedia.com.my Consultant @ Quattro http://linkedin.com/in/davidwang Communications http://twitter.com/blogjunkie
  3. 3. Clients & Experience
  4. 4. Buzzmedia Web Design Online Marketing Training Consulting
  5. 5. WHAT IS ONLINE ? MARKETING
  6. 6. Marketing is about Profitable Relationships
  7. 7. Search Banner Pay Per Click Email Engine Advertising Advertising Marketing Optimisation Analytics & Affiliate Social Media E-commerce Conversion Marketing Marketing Optimisation
  8. 8. Affordable Effective Wide reach Social Media Marketing
  9. 9. See you tomorrow Boss! http://www.flickr.com/photos/kenleewrites/3253364030/
  10. 10. Social media helps build & maintain profitable relationships easier, better & faster
  11. 11. ? WHAT IS SOCIAL MEDIA
  12. 12. Social Media
  13. 13. Web 2.0 Connecting Technology Conversations Websites Relationships
  14. 14. http://www.flickr.com/photos/jaimelondonboy/3332258048/ A cocktail party on a global scale
  15. 15. 346,000,000+ number of people globally who read blogs Source: comScore, March 09
  16. 16. 300,000,000+ active users on Facebook Source: Facebook, Sept 09
  17. 17. 1,382% increase in unique visitors to Twitter.com Feb 08 to Feb 09, Source: Nielsen
  18. 18. 20 hrs of video uploaded each minute to YouTube Source: YouTube, May 09
  19. 19. 13,000,000 number of articles on Wikipedia Source: Wikipedia, July 09
  20. 20. Social Media is mainstream Source: Nielsen Online, Global Index, December 2007 – December 2008. ‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
  21. 21. 2 OUT OF 3 INTERNET USERS VISIT SOCIAL NETWORKS http://www.flickr.com/photos/asleeponasunbeam/416665541/
  22. 22. Your customers are getting social Your business needs to get social too
  23. 23. SOCIAL MEDIA IS TRANSFORMING BUSINESS
  24. 24. Branding Awareness Lead Generation Loyalty Website Traffic Customer Service http://www.flickr.com/photos/purprin/3655887487/
  25. 25. CASE STUDY: BLENDTEC
  26. 26. Results •700% increase in retail sales •65 million video views •Website traffic from videos •Featured in TV, print & blogs Source: PubCon 2006 Keynote by George Wright http://www.seroundtable.com/archives/018700.html
  27. 27. CASE STUDY: BIG APPLE DONUTS
  28. 28. Results •21,000+ fans on Facebook •36 stores in Malaysia; 9 more in Thailand, Indonesia & China •Awards: • SME100 Awards 2009 • BrandLaureate (F&B) 2008 • SME Rising Star 2008 • Asia Pacific Entrepreneur Excellence Award
  29. 29. CASE STUDY: SPICY CORNER
  30. 30. Results •Increased awareness •Loyal customers •Word of mouth •Featured in media
  31. 31. IT’S RISKY TO IGNORE SOCIAL MEDIA
  32. 32. H&I Niaga H&I Niaga found itself in the middle of a controversy after beating larger competitors for a Bank Negara tender, prompting accusations of corruption. The incident happened in 2005 but a search for the company today still shows blog posts and news about the bad press.
  33. 33. Kryptonite Locks Once the damage has been done, a search for your brand name can turn up embarrassing results.
  34. 34. Consumers are already talking about your business / industry. They are not going to wait for you.
  35. 35. WHERE DO I START ?
  36. 36. ONE STEP AT A TIME JUST DO IT USE COMMON SENSE http://www.flickr.com/photos/dhaneshr/2786992830/
  37. 37. Step 1: Listen •Get a sense of the playing field. What are people saying about you? About your competitors? •15 minutes a day: http://www.google.com/alerts http://search.twitter.com http://technorati.com •Use Google Reader to get organised http://www.conversationmarketing.com/2009/08/free-e-book-social-media-monitoring.htm
  38. 38. Step 2: Define Goals Goal Metrics Branding Brand mentions, Fans & Followers, Returning Customers %, Referrals, etc Awareness Incoming links, website visitors, website page views, Fans & Followers, Share of Voice, etc Lead Generation Number of Leads, Number of Enquiries, Email Subscribers, Comments, Fans & Followers, etc Loyalty Returning Visitors %, Testimonials, Referrals, Customer Service Issues, etc
  39. 39. Step 3: Participate 1. Start a blog 2. Make friends on Twitter 3. Start a Facebook Page
  40. 40. Step 4: Keep Learning Blogs Books Chris Brogan Trust Agents by Chris Conversation Marketing Brogan & Julien Smith The BrandBuilder World Wide Rave by Marketing Profs Daily Fix David Meerman Scott Altitude Branding Groundswell by Josh GreyReview* Bernoff and Charlene Li Buzzmedia Marketing* * Malaysians
  41. 41. Social Media is just a tool. It does not replace business basics.
  42. 42. PLEASE, PLEASE REMEMBER
  43. 43. If you don’t like change, you’re going to like irrelevance even less US Army Chief of Staff (ret.) General Eric Shinseki
  44. 44. Small businesses have a big opportunity with social media
  45. 45. Get out there and get social
  46. 46. THANK YOU! David Wang Buzzmedia Online Marketing http://buzzmedia.com.my Follow me on Twitter – @blogjunkie

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