Recognizing the importance and power of online marketing, people are extensively using an online business directory to find a business and search for products and services.

1. Features of a good online business directory
Summary: Recognizing the importance and power of online marketing, people are extensively using an
online business directory to find a business and search for products and services. There are a number of
online directories, but choosing a good online directory can be a daunting task. There are some factors that
are needed to be considered while selecting an online business directory.
Online marketing has become a powerful medium to promote a business among a large number of people.
An online business directory has emerged to be an effective marketing tool to reach out to millions of
prospective clients. There are a gigantic number of business directories and finding one which can provide
maximum benefit to your business needs some serious consideration. May entrepreneurs are left wondering
why they are not getting results despite submitting their business in online directories and while their
competitors are reaping huge benefits. The difference lies in the approach of choosing the right business
directory (or business directories) for your business.
Here we'll discuss some factors that will guide in choosing a good business directory (or more).
User-Friendly: The online business directory should be user-friendly. This means the directory should have a
high quality feature which enables users to find a business of their choice quickly. Users just need to type the
kind of business and the location they prefer and they should get instant results. If they are happy with the
user-interface, they will make use of online business directory repeatedly to find a business that suits their
requirement. Some directories also allow users to search by street (as well as suburbs, towns, cities,
postcodes and provinces).
Free listing: There are a number of online directories which enable business owners to add a business for
free. They do not charge anything from business for using the 'submit a business' feature in their free online
business directory. They simply can add their business for free and give exposure t their business among a
large number of prospective clients. This is an attractive proposition for new and small entrepreneurs who
cannot afford to indulge in bottomless aggressive marketing for their business. With free listings, they can
get maximum exposure to their business without spending even a penny.
Elaborate categories: This is an important factor while choosing an online business directory. A good
business directory will have a large range of elaborate categories which are self-explanatory and users can
easily find a business of their choice. This will help business owners as they can submit a business in the
most relevant category and can get easily accessible to clients who are in need of particular goods and
services. A good business directory will offer users to search in the easiest way such as by using ' Most
Popular category. Some directories also have the option to find a business alphabetically. They list the
businesses according to the alphabets and make it easier for a user to find for a particular business in a short
period of time.
Thus, the above mentioned factors are a must for an online business directory which makes it popular both
among the users and business-owners.
Resource: LocalBuzz.ca is an online business directory and has millions of local business listings. People
can easily find a business and search a business of their choice. Entrepreneurs can submit a business for free
and give their business maximum exposure.