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Buzzman - Ad Age registration 2010

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Buzzman - Ad Age registration 2010

  1. 1. HELLO
  2. 2. WE ARE
  3. 3. WE ARE
  4. 4. THE AGENDA ONE TWO WHO WE ARE WHAT WE DO
  5. 5. WHO WE ARE Christelle Delarue, Executive Director Christelle@buzzman.tv +33 01 58 60 35 90 Thomas Granger, General ManagerGeorges Mohammed-Cherif, Founder & CEO, CD Thomas@buzzman.tv +33 01 58 60 36 14 Georges@buzzman.tv +33 01 58 60 36 11
  6. 6. Creative Teams Strategic Planning Account Management & Production Social Media Strategic Planning Research, analysis and creative strategy Social Media Analysis and social intelligence AM & Production Project Management and client relation Creative Direction The core process Who we are / Mission
  7. 7. TODAY WE’LL SHOW OUR REAL FACE
  8. 8. YEARS OF EXISTENCE 4 30 MEMBERS OF THE FAMILY 6M OF REVENUES IN 2010 FIGURES We are independent 3M IN 2009
  9. 9. BUZZMAN IS MORE THAN FIGURES
  10. 10. 3 Mission Statement 1 2The only solution we’ve found is chasing the Big Idea. Because a Big Idea is never linked to any media, our teams are made of very different yet talented people. Who we are / Mission Producing content based on Big Ideas make our clients successful. We think that content is the key. That’s why we strongly dedicate ourselves to creating rich experiences across all media.
  11. 11. Know-how Who we are / Mission 31 2Traditional Media : TV, Print, Radio... Digital: website creation, social media, mobile apps, advergames, viral... Event, Guerilla 30% 60% 10%Revenue :
  12. 12. Strategic, Impactful, Talkability, Participating, Never done before Who we are / Mission
  13. 13. Our Clients Who we are / Our Clients 20 09 20 10
  14. 14. WHAT WE DO CASE STUDIES BIC ORANGE Chabal, le duelThe Tipp-experience AXE Shower Gel
  15. 15. TIPP-EXBORING PRODUCT GREAT AD
  16. 16. The big idea TIPP-EX Product and audience Tipp-ex corrector is a tool, it is what the user wants to do with it. The ad for such a product should reflect this. We chose to let the audience use our ad like a tool by creating its own story. USER PRODUCT
  17. 17. TIPP-EX Campaign The hunter doesn’t want to shoot the bear and grabs the Tipp-Ex Pocket Mouse from the banner next to the video, whites out the word «shoots»...
  18. 18. TIPP-EX Campaign ... and for the first time on Youtube, invites the viewers to choose the end of the story by writing their own verb in the video title.
  19. 19. TIPP-EX Campaign The best is just to try it : http://www.youtube.com/watch?v=4ba1BqJ4S2M
  20. 20. ANALYTICS AND SUCCESS MILLION VIEWS ON THE CHANNEL 30 350,000 SHARED ON FACEBOOK 1 TWEET / SECOND THE FIRST THREE DAYS WORLDWIDE
  21. 21. ANALYTICS AND SUCCESS MINUTES AVERAGE TIME 6 217 COUNTRIES 1,5 MILLIONS EUROS EARNED MEDIA WORLDWIDE
  22. 22. ORANGE & SEBASTIEN CHABAL
  23. 23. CHALLENGE Promote Orange Foot, the soccer broadcasting service of French Telecomunications Orange, that offers subscribers to watch French Football Championship on orange.fr, and mobiles. Build a database (email addresses and phone numbers) of potential clients.
  24. 24. SOLUTION A viral callback campaign starring the rugby player Sebastien Chabal, kind of an icon in France, and using new technology. For the first time, a video implemented on a website can be controlled with a mobile phone.
  25. 25. 1 2 3 Campaign A friend of yours send you a link where you discover a video with the rugby player about to kick a penalty. As a rugby player, he needs help. While you are watching the video, you receive a phone call from Chabal himself. He asks you to give him a hint on which direction he should shoot. 1 2 3 1 2 3 1 2 3 ORANGE Going viral
  26. 26. http://vimeo.com/7163183 ORANGE Watch the complete case study
  27. 27. ANALYTICS AND SUCCESS MILLION VISITS ON THE WEBSITE 1,5 1 MILLION CALLBACKS After 10 days of campaign 180K CALLS DURING RUSH HOURS
  28. 28. AXE SHOWER GEL
  29. 29. CHALLENGE How do you prove that Axe shower gel REALLY wakes you up?
  30. 30. SOLUTION We launched a website only accessible between 6am and 9am. Did you use Axe shower gel this morning? http://www.youtube.com/watch?v=2hPm1p0Q3xA
  31. 31. http://www.ourcasestudies.fr/riseupgirls-uk/ Case studyhttp://www.youtube.com/watch?v=2hPm1p0Q3xA
  32. 32. VIEWS OF THE FILM 660K 1M VISITS ON THE SITE +35K FACEBOOK FANS ANALYTICS AND SUCCESS After 3 weeks of campaign
  33. 33. We know this new language, codes and culture of the digital era. We talk about «partners» rather than «targets». THAT’S IT
  34. 34. WE ARE FEARLESS
  35. 35. THANK YOU. More on : www.buzzman.fr

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