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Buzzinate - How We Buzz


Published on provides an easy-to-use online platform where advertisers and publishers come together to create a viral distribution channel. The platform will focus on widgets, which is more interactive and provides a better overall user experience, while leveraging on the popularity of social networking sites.

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Buzzinate - How We Buzz

  1. 1. Buzzinate How we Buzz !
  3. 3. Banner Blindness <ul><li>Eye Tracking studies show: </li></ul><ul><li>Consumers are well aware of the usual locations of banner ads, and are accustomed to skipping it and focus exclusively on the content of the page. </li></ul>Dr. Jakob Nielsen, Principal Nielsen Norman Group, 2007
  4. 4. Market Pain
  5. 5. The Proposition Publishers Advertisers Social Networks
  6. 6. What Are Widgets? <ul><li>Provides relevant information to the user in a non-intrusive manner </li></ul><ul><li>Enables users to view on demand, capsuled information from predetermined data sources. </li></ul><ul><li>Presents personalized content , based on user’s preferences. </li></ul><ul><li>ie. Yahoo!Widgets, Apple Widgets, Windows Vista Widgets, Nokia Widsets </li></ul>Desktop/Mobile Widgets <ul><li>Applications residing in web pages providing entertainment and relevant information to users. </li></ul><ul><li>ie. Funwall, iLike on Facebook Slideshare, RockYou </li></ul><ul><ul><li> </li></ul></ul>Web Widgets Interactivity and viral distribution through social networks Widgets are interactive virtual tools that provide single-purpose services such as showing the user latest news, current weather, time, photo viewers, etc.
  7. 7. The Widget Universe Widgets Web Widgets Desktop Widgets Mobile Widgets Informational ie. News, Weather Entertainment ie. Books, Music Personal Expression ie. Glittertext, Flickr
  8. 8. Desktop Widget Clients Yahoo! Desktop Widgets Google/Vista Desktop Widgets
  9. 9. Web Widgets IG
  10. 10. Mobile Widgets iPhone Apps Google Android Apps Nokia Widset Apps
  11. 11. Widgets Informational/Lifestyle Widgets Personal Expression Widgets Provides lifestyle recommendations (daily recipes, gift ideas, fashion tips), news feeds, and other information on a frequent and prolonged duration to enhance consumer interaction and awareness. Pets, avatars and glitter text to decorate blogs and Social network profiles, and to enhance reader experience and interactivity with the both site and brand.
  12. 12. Entertainment Widgets Movie Trailers Music Preview/Countdown Games Show Info & Episode Guide
  13. 13. In other words…
  14. 14. HOW WIDGETS ARE TAKING ADVERTISING BY STORM <ul><li>Widget Developments </li></ul>
  15. 15. 2007A 2008E 15M 21.7B 2 7 .6B 40M in USD Widget Growth: 167% Total Online Ad Growth: 27% <ul><li>Total Online Ad Spending expected to grow at 27%, while Widget Revenues will grow at 167%. </li></ul><ul><li>% of Total Online Ad Spending will increase from 0.069% to 0.145% in 2008. </li></ul><ul><li>Though current % of Ad Spending devoted to to create, promote and distribute widgets is minimal, growth rate of attention to widgets makes it a worthwhile watch. </li></ul>Source: BAI, eMarketer and IAB Widgets Outpace Online Ads US Market Total Online and Widget Spend
  16. 16. Top Widget Applications (US) Source: ComScore , Jun 2007 <ul><li>  “ Self expression” is key motivation behind widgets usage </li></ul><ul><ul><li>Photo sharing widgets tops viewer usage </li></ul></ul><ul><ul><li>Mash up sites which provide MySpace site personalization are also popular </li></ul></ul>Widget Unique Viewers (000) Percent of Worldwide Online Audience % of Widget Viewers Category All Widgets 177,777 21.00% 100.00%   Slide 117,072 13.80% 65.85% Photos RockYou 82,045 9.70% 46.15% Photos PictureTrail 30,647 3.60% 17.24% Photos Photobucket 28,189 3.30% 15.86% Photos BunnyHeroLabs 24,984 3.00% 14.05% Cyberpets BlingyBlob 21,614 2.60% 12.16% Mash Ups (Site Personalization) Poqbum 18,697 2.20% 10.52% Mash Ups (Site Personalization) Brightcove 16,866 2.00% 9.49% Online Video Layoutstar 15,348 1.80% 8.63% Mash Ups (Site Personalization) 15,089 1.80% 8.49% Music
  17. 17. Widgets in China Others Players: MySpace - 266 apps Sohu - 914 apps The speed and scale of distribution of widgets in China presents an excellent opportunity for advertisers reaching out to the most active internet demographic in China. Source: AppLeap Report , Apr 2009 <ul><ul><li>Applications: 1,165 apps </li></ul></ul><ul><ul><li>Active Users: 4.6M – 5.2M </li></ul></ul><ul><ul><li>Most Popular App: 开心农 场 </li></ul></ul><ul><ul><li>7.7M installations in 4 mths (26% active) </li></ul></ul><ul><ul><li>Applications: 264 apps </li></ul></ul><ul><ul><li>Active Users: 2.2M – 2.8M </li></ul></ul><ul><ul><li>Most Popular App: 阳光牧 场 </li></ul></ul><ul><ul><li>2.2M installations in 2 mths (25% active) </li></ul></ul>
  18. 18. THE BIG IDEA! <ul><li>Exploiting the market opportunity </li></ul>
  19. 19. In-Widget Ads * Mock up for demonstration purposes only Contextual Ads in Widgets Related ads can be streamed to the widget centrally from our Buzzinate Servers. Ads will be selected based on user and widget relatedness.
  20. 20. Branded Widgets The Widget is a brand ad by itself
  21. 21. How the widget flows Analyze Commission Design Partner Agency Design Outsource Report Launch Widgetize Track $ Advertiser Ad Agency Interactive Media Agency
  22. 22. Widgets Advertising Widgets raise viralilty and campaign awareness Target Audience Brand Impression Widgets continue to interact with the Target Audience Widgets can be deployed as launch pad for subsequent campaigns Awareness Affinity IMC Campaign Launch
  23. 23. Product Offering Buzzinate
  24. 24. [email_address] <ul><li>Contact Us </li></ul>