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BuyOnSocial - BOS - Presentation


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Social is a social commerce platform that goes way beyond Facebook. With it, store owners sell their products through their site; fan page, phone and tablet, which are all integrated into social networks providing collective benefits for the users and store owners.

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BuyOnSocial - BOS - Presentation

  1. 1. May 2nd, 2012terça-feira, 22 de maio de 12
  2. 2. May 2nd, 2012terça-feira, 22 de maio de 12
  3. 3. Ecommerce and social networks The power of social connections is the most exciting innovation in ecommerce since its creation. Nothing simplifies the process of a sale more than having the Could this be the best knowledge about habits and preferences of the consumer. opportunity that social In efforts to tap in to this information, many commerce has to offer? stores have expanded or fully migrated their operations to Facebook. May 2nd, 2012 2terça-feira, 22 de maio de 12
  4. 4. The potential of social commerce To understand the real potential of social commerce, it is necessary to absorb a few points: It does not occur without peoples’ involvement therefore, remodeling the ecommerce operation with people as the main focus, is imperative. It is important to encourage and reward the users themselves for promoting brands and products to their friends and award them for doing so; It must occur wherever the user may be, in and outside of social networks, computers, smartphones and tablets; how to accomplish this? May 2nd, 2012 3terça-feira, 22 de maio de 12
  5. 5. A new way to sell through the Internet BuyOnSocial is a social commerce In this platform, we encourage platform that goes way beyond Facebook. people to share their habits With it, store owners sell their products and wish lists in exchange for through their site; fan page, phone and tangible benefits, generating tablet, which are all integrated into social something more valuable than networks providing collective benefits for just a “Like”. the users and store owners. May 2nd, 2012 4terça-feira, 22 de maio de 12
  6. 6. Multiplatform A unique platform for sales within and outside of social networks with support for tablets and smartphones,with the potential of targeting various channels utilizing one specialized system, increasing your organic media power and generating potential sales. May 2nd, 2012 5terça-feira, 22 de maio de 12
  7. 7. Customization With a customization power of up to 80%, the platform has the potential of showcasing the visual identity of the store across all platforms, adding value to the products, brand value and encouraging sales. same template two layouts May 2nd, 2012 6terça-feira, 22 de maio de 12
  8. 8. Social resources Through social engagement, the store owner encourages sales and broadens his target audience creating a diverse public through references by the consumers themselves. Through a like, share Through the Users know which and tweet, the store comparing resource, products their friends owner can offer users can post a poll liked and shared. An discounts to their users on Facebook asking important stimulus for which encourages the which product they making a purchase. purchase and generates should buy. an audience. May 2nd, 2012 7terça-feira, 22 de maio de 12
  9. 9. Social Resources With shopping together, store owners can enable a collective buying resource on their site for a single product, encouraging sales and leveraging the audience. Products, number of people, discount and time of group are set in the admin. area. Sales will be completed only after 100% confirmation of the purchases made by the group members. May 2nd, 2012 8terça-feira, 22 de maio de 12
  10. 10. Administrative Area Consumer–friendly management of all store necessities as well as following performance, allowing for complete control and daily optimizations of the store’s necesseties. Your store, within reach no matter where you are. Promotions Sales All and or any promotion, including social resources, are Transactions are approved automatically, manageable by product in each facilitating the day-to-day operations of the stores’ control panel. store owner. Promotions have security Clients features such as; date and time Notifications of new clients are seen through of start and end. the site or social network. May 2nd, 2012 9terça-feira, 22 de maio de 12
  11. 11. User-friendly payment method To provide security and ease to the store owners without sacrificing a user-friendly purchasing process for users, B.O.S. utilizes MOIP as a standard payment method. With it, the purchasing process takes place entirely within the store, analyzing the buyer data, avoiding fraud and finally, automatically completing payment. Our exclusive partnership provides one of the lowest tax rates in the market with potential to decrease as the stores’ profits increase. B.O.S. can also work with other payment methods through the development of specific plugins. May 2nd, 2012 10terça-feira, 22 de maio de 12
  12. 12. Metrics The platform is created completely integrated with product performance Google Analytics and its electronic commerce department. Allowing for thorough analyses of user traffic, sales and media. view and sales traffic use of discounts and promotions time until purchase, best conversion paths and shopping cart analyses May 2nd, 2012 11terça-feira, 22 de maio de 12
  13. 13. Integration with other systems The idea behind B.O.S. is to take social commerce to all platforms, integrating with diverse systems through their respective APIs. Through the use of these APIs, it is possible to integrate BuyOnSocial storefronts – Mobile, Tablet and Social app – in existing platforms without having to re list products or stock. May 2nd, 2012 12terça-feira, 22 de maio de 12
  14. 14. Relationship with the store owner B.O.S. foresees a simplified relationship with store owners, Custom Store providing a modern, friendly and Store owners count on the support social platform as quickly as possible of our professionals in the with a return percentage of sales. customization of an exclusive store front and can begin selling in as little as 10 days. May 2nd, 2012 13terça-feira, 22 de maio de 12
  15. 15. Relationship with the store owner Feature foreseen for January 2013. Standard Store Store owners sign up, customize predetermined sections of the site, and start selling in as little as 7 days. May 2nd, 2012 14terça-feira, 22 de maio de 12
  16. 16. Monetization To ensure sustainable growth of the operation, B.O.S. relies on various sources of revenue throughout different stages of the life of the store: Activation: For store owners interested in custom layouts or integration with other systems, a setup free will be calculated based on demand. Growth: Through a partnership with the digital agency,, we offer custom–tailored online marketing packages with the intention of increasing audience reach and prospective customers. Maintenance: In both B.O.S. store types, the only fixed fee is a 3 to 7% percentage of completed transactions. Partnership commission :.Of the fee retained by means of payment, a percentage returns to B.O.S. in the form of commission. May 2nd, 2012 15terça-feira, 22 de maio de 12
  17. 17. The team and evolution of the product BuyOnSocial is a different kind of startup. é uma startup diferente. Inaugurated 8 months Led by executives from the agency ago, B.O.S. spawned from, an online itself but with a dedicated operational agency with more than 10 years of existence structure committed to the specializing in ecommerce operations and development of B.O.S. social networks. Its roadmap foresees monthly releases through 2012 in conjunction with the launch of the first 20 stores, also to take place this year. May 2nd, 2012 16terça-feira, 22 de maio de 12
  18. 18. Thank youterça-feira, 22 de maio de 12