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How Many Buyer Personas Do You Need? Adele Revella Answers


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Companies are building too many buyer personas by starting with their existing approaches to segmentation based on demographics such as industry, job title, company size and geography. In this video, Adele Revella explains how to determine how many buyer personas you need based on differences in the way buyers make the decisions we want to influence.

This video is excerpted from a 45 minute presentation at a Ragan Training Conference in a session entitled -- Listen First, Then Write: How Content Marketers Become Buyer Experts.

Published in: Business