Your buyers are the source of the insights that will differentiate your content and clarify all marketing decisions. Understanding how your buyers make their decisions, and how to persuade them, will make your job easier and more rewarding than you ever imagined. View this eBook and learn:
- Three must-follow rules for successful buyer-driven content marketing
- Details on how to discover and act on the Five Rings of Insight™
- Templates & tips for capturing insights from interviews with buyers
"This is a must-read for anyone involved in messaging, content, sales enablement or strategic marketing." - David Meerman Scott, Bestselling Author of "The New Rules of Marketing & PR."