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Symbiosis SIMCB Bangalore New media and pr

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Symbiosis SIMCB Bangalore New media and pr

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Symbiosis SIMCB Bangalore New media and pr

  1. 1. New Media Ads & PR
  2. 2. 2500 Tweets Face book30000 Photos Google34000 Searchershttp://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  3. 3. Face book 800 Million Users 27Million Users in India
  4. 4. 100 Million User 10 Million IndiaTop industries : IT, Computer Software, Telecomm, Financial Services 16105 listed the term ‘social media’ in theirprofiles 19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ intheir LinkedIn profile 4% of members use the word owner in theirtitle
  5. 5. Reach - 3 Million IndiaSource: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-unique-visitor-88076/
  6. 6. About
  7. 7. Online ads - 2.3% in 2008 to 5.5% in 2013 Internet advertising: Rs. 20 billion in 2013 from Rs. 5 billion in 2008Internet Users - 16 to 81 million since 2004Source: Internet World Stats
  8. 8. Scope of Online MarketingCompanies have changed their traditional businessstrategies into online marketing to suit customerneeds and taste at any time.
  9. 9. AdvertisementSource: http://www.hemmy.net/2007/07/01/billboard-wars-in-mumbai/
  10. 10. Traditional Vs New Media Advertisement http://www.youtube.com/watch?v=3SuNx0UrnEo One way versus multiple way communication Audience reach Right target at the right time Measurable Anyone can advertisement within minutes More control Video Ads Crisis Management
  11. 11. Challenges/Limitations Online adaptation Trust Spam Reach
  12. 12. Concepts of Online Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Affiliate Marketing
  13. 13. Cost of a Dream Job $6 http://www.youtube.com/watch?v=7FRwCs99DWg
  14. 14. OnlineAdvertisementhttp://www.youtube.com/user/expendables
  15. 15. Online ad Formats Text Banner/Display/Image Content Network Video Social media Ads thru games Mobile Ads
  16. 16. Search Adshttp://www.youtube.com/watch?v=uFzoM59bIQ8
  17. 17. You Tube AdEarn - Web Marketing
  18. 18. Display Network Ad
  19. 19. Gmail Ads
  20. 20. Face book Ads
  21. 21. Did You Know ? You don’t need to have a website to advertise You can advertise your events, Face book pages You can test a product with just a prototype You can start with as little as Rs 500 You can start within an hour You can measure your revenue in analytics
  22. 22. JargonPPC – Pay per clickCPM – Cost per impressionCPA – Cost per acquit ion /actionCPC – Cost per callSEM – Search engine marketingSMM – Social media marketing
  23. 23. Google Ads
  24. 24. Face book Ads
  25. 25. LinkedIn Ads
  26. 26. You Tube Ads
  27. 27. Online Reputation Management
  28. 28. Google Alerts – FreeMonitoring Tool – 2 min
  29. 29. Back type - FREETime to Set up – 2 min
  30. 30. Back type - FREETime to Set up – 2 min
  31. 31. Why to use these tools ? Gives Instant Reports Cant find in Google results Automate your research
  32. 32. How to use these tools ?Alert for: You, Competitor, Brand, Keywords Research Up-to date information Track Interest
  33. 33. Google Trends - FREE
  34. 34. Google Insights - FREE
  35. 35. Google Ad planner
  36. 36. Twitter Trending Topic - FREE
  37. 37. Why to use these tools ? Gives Statistics on everything Historical Data/References Research Media Buying /Ads
  38. 38. How to use these tools ?Use for: Future trends Topic of interest Seasonal topic of interest Demographics
  39. 39. PR
  40. 40. Journalist on Twitter
  41. 41. Tools Find Journalist, News , Popular Topic and Followers by category
  42. 42. Other Twitter Tools
  43. 43. HELP A REPORTER OUT
  44. 44. HELP A REPORTER OUT
  45. 45. Why to use these tools ?
  46. 46. How to use these tools ? Research Find out what media is lookingfor future stories Be a resource
  47. 47. Online Press Releases
  48. 48. Who OwnsYour Data?
  49. 49. How BBC Lost 60,000 Followers to ITV
  50. 50. BBC Twitter
  51. 51. Best Practices Have a clear guideline and policy Educate the team Transition while moving Example guidelines:B B C : http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards: http://www.roanoke.com/newsservices/wb/xp-59614#48
  52. 52. Report and ResourcesNew Media Case Studyhttp://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/New Media , Old Media Studyhttp://www.journalism.org/analysis_report/new_media_old_mediaThe State of News Media 2011http://stateofthemedia.org/2011/overview-2/
  53. 53. Mobile Ads
  54. 54. 100 million Internet users in India,40 million use it through handsets .Google India’s mobile traffic up 3 timesin 2010“Mobile queries will take over desktopqueries by 2012 in the country,” - Vinay Goel, head of products at Google IndiaS o u r c e : Te l e g r a p h I n d i ahttp: //w w w.tel egraphi ndi a.com/1101218/j sp/busi ness/stor y_13316293.j sp
  55. 55. Social Resumehttp://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh
  56. 56. Tweet for Internship
  57. 57. Location
  58. 58. Thank You Suresh Babu Ph: 9731338721 Twitter:@seobangaloreEmail: suresh@webmarketingacademy.in http://in.linkedin.com/in/seosuresh
  59. 59. Thank YouSuresh BabuEmail: suresh941@gmail.comhttp://in.linkedin.com/in/seosureshTwitter: @seobangalore
  60. 60. Photo Credits and Thanks tohttp://www.flickr.comhttp://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/

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