Initially our target audience was both males and females between the ages of 16 and 24. We based this decision by looking at the genre of our music and who we thought it would appeal to most. We also carried out questionairres and interviews to find out what other people thought about our choice of target audience. we considered real bands such as ‘Mumford and Sons’ and ‘The Killers’ and looked at how they appealed to their audiences. We looked at how they presented themselves in music magazines and how they displayed information such as tour dates.
Questions we considered when constructing our questionairre involved personal questions such as the person’s age and personal tastes in music. For example, their favorite genre of music. The questionairre was created so that we could find out directly about what types of music people liked within their age range. Also what they liked to see in music videos and what they liked about particular conventions within videos. From our questionaire we found that the genre of music that we was, was very popular and well liked within our target audience. This effected our planning in a positive way as we now knew that we were making a video for a large target audience.
To find out more about music videos in general we arranged a focus group. We wanted to find out what the group liked about music videos and what they thought was important to include. For example, we found out that they thought it was important for a music video to have a narrative. The focus group went very well and we found out lots of information which benefitted us. This also had a very positive impact on our music video as our focus group gave us lots of new and exciting ideas for our video.
The audience feedback from our first video was reasonably positive. They seemed happy and impressed with the work we had produced and showed them. Although they had a few points for improvement we believed we met many of their expectations. For example, they enjoyed the setting we had used which was central London. As well as that they enjoyed the variety of shots we used, especially the group shots.
To reach our desired target audience we placed largeemphisis on the marketing of the video.The marketing included making a digi-pak and anadvertisment poster.To get ideas on what sort of poster and digi-pak our audiencewould like to see, we made rough copies and interviewedtheir opinions n the draft copies.In these interviews they told us what they’d like to see on thedigi-pak and posters and this aided us in creating successfulmarketting for our music video.