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Who's Really Reading Your Company Blog?



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Wondering who is really reading your small business blog? Take a peek into the lives of your readers and get to know your real audience.

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Who's Really Reading Your Company Blog?

  1. 1. Who is REALLY READING your Company Blog?
  2. 2. Many small businesses write off blogging for one reason:
  3. 3. No one will read my blog
  4. 4. This entirely false mindset prevents businesses from experiencing blogging’s best benefits
  5. 5. No one will read your blog if you never start blogging in the first place
  6. 6. With a consistent blogging plan, people will read your blog
  7. 7. But the question is: who?
  8. 8. Search Engines
  9. 9. Search engines absorb your blog in a different way than human readers
  10. 10. But they read your blog to detect relevant keywords to help rank your website
  11. 11. Feed them with juicy content and watch your web traffic grow
  12. 12. The Media
  13. 13. Journalists are always digging up professionals that they can use as credible sources
  14. 14. After discovering your website, your blog can easily contain expert insight that the media is looking to find.
  15. 15. Customers Who Are Comparing You to Competitors
  16. 16. Your customers wants to know what sets you apart from your competitor
  17. 17. A company blog is the perfect pedestal to differentiate yourself from the competition.
  18. 18. You can showcase your industry knowledge and expertise on your blog, setting yourself apart from the competition,
  19. 19. Your Competitors
  20. 20. A solid blogging strategy will give snooping competitors a run for their money
  21. 21. They’ll have to figure out a way to keep pace with your strong online presence (and their business you’re stealing away)
  22. 22. Competitors might use your blog to check up on you, but it’s a good way to keep them on their toes.
  23. 23. Product Researchers
  24. 24. Customers can land on your blog while they are browsing for general product information.
  25. 25. Targeting the right keywords can help funnel customers into your blog…
  26. 26. And ultimately flow them further down the sales tunnel
  27. 27. Solution Seekers
  28. 28. While Google is a go-to tool for problem solving, your blog can offer the actual solution for your customers.
  29. 29. The key is to give your readers something valuable that they can start using today
  30. 30. Cost Inquirers
  31. 31. Some customers want to cut to the chase and get to the cost of your product or service.
  32. 32. To satisfy your reader’s curiosity (when your pricing isn’t straightforward), offer a general base price of your product that increases by a percentage with each upgrade.
  33. 33. Option Weighers: Pros and Cons
  34. 34. Customers might be considering your product or service, but need to learn information from different angles to make a sound decision.
  35. 35. Offer advice from both sides to help educate your readers
  36. 36. Buyer Benefits
  37. 37. Above all else, your customers want to know how your product or solution will help them solve problems or improve their life.
  38. 38. Your blog can help sell them on the “why” of your business
  39. 39. All while convincing readers that your product or service is the answer to their needs