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Product market fit - Angel Boot Camp 2011

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Product – Market Fit,[object Object],Jeff Bussgang, Flybridge Capital,[object Object],Angel Boot Camp,[object Object],June 14, 2011,[object Object]
Breakout Objectives,[object Object],Explain what people mean when they use the phrase, “Product Market Fit” (PMF), plus:,[object Object],Customer Development Process,[object Object],Lean Start-Up Theory,[object Object],Help you devise your approach to achieving PMF,[object Object],Making sure you don’t waste a lot of money before you find PMF,[object Object]
Leading Thinkers,[object Object],Geoffrey Moore:  Crossing the Chasm,[object Object],Steve Blank: Customer Development Process,[object Object],Eric Ries: Lean Startups,[object Object],Mark Leslie: Sales Learning Curve,[object Object],Sean Ellis: Lean Startup Marketing,[object Object],Tom Eisenmann:  Launching Tech Ventures (HBS),[object Object]
Where Are You?,[object Object],After-Product Market Fit,[object Object],Before-Product Market Fit,[object Object],Building a robust, feature-rich product,[object Object],Crossing the chasm,[object Object],Metrics, analytics, funnels,[object Object],Designing for virality & scalability,[object Object],Scaling a sales force,[object Object],Challenges with corporate partnerships,[object Object],Building a brand,[object Object],Scaling the exec team,[object Object],Minimum viable product (MVP),[object Object],Customer development process,[object Object],Selling to early adopters,[object Object],Pivoting,[object Object],Bootstrapping,[object Object],Small, founding team,[object Object],Product-centric culture,[object Object],Source:  HBS Prof. Tom Eisenmann, J.Bussgang,[object Object]
Crossing The Chasm,[object Object]
Lean Startup Principles,[object Object],Nail it then scale it,[object Object],Rapid hypothesis testing about market, pricing, customers (customers & markets unknown),[object Object],MVP (Minimum viable product),[object Object],Low burn by design (no scaling until revenue),[object Object],Metrics, iteration, agile development,[object Object],Learn fast (fail fast),[object Object],Source:  Eric Ries, Sean Ellis,[object Object]
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Product market fit - Angel Boot Camp 2011

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