Introduction to SEO & SMO

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Introduction to SEO & SMO

  1. 1. Introduction to Internet Marketing
  2. 2. Marketing Channels we offer <ul><li>Internet Marketing </li></ul><ul><ul><li>SEO – Search Engine Optimization </li></ul></ul><ul><ul><li>SEM – Search Engine Marketing </li></ul></ul><ul><ul><ul><ul><li>PPC – Pay per click </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PPM – Pay per thousand impressions </li></ul></ul></ul></ul><ul><ul><li>SMO – Social Media Optimization </li></ul></ul><ul><ul><li>SMM – Social Media Marketing </li></ul></ul><ul><li>Portals Advertising </li></ul><ul><li>SMS Marketing </li></ul><ul><li>Email Marketing </li></ul>
  3. 3. Targeted Marketing <ul><li>Geography targeted: Can be precise into kilometers. </li></ul><ul><li>Gender targeted : Male /Female </li></ul><ul><li>Work Profile targeted : CEO / MD etc. </li></ul><ul><li>Income Level targeted : More than INR 10 Lacs / annum etc </li></ul><ul><li>Company Specific targeted : Infosys, Wipro etc. </li></ul><ul><li>Age targeted : In the range of 20 to 30 etc. </li></ul><ul><li>Qualification targeted : CA, Doctors, etc. </li></ul><ul><li>Industry targeted : Chemical Industry etc. </li></ul>
  4. 4. Examples
  5. 5. SEO – Local Search Engine Optimization
  6. 6. SEO – Search Engine Optimization
  7. 7. SEM – Search Engine Marketing PPC – Pay per click
  8. 8. SEM – Search Engine Marketing PPM – Pay per thousand impressions
  9. 9. SMO – Social Media Optimization
  10. 10. SMO – Social Media Optimizations
  11. 11. Portal Advertisement - Example
  12. 12. SMS Marketing- Sample database                                                               
  13. 13. Emailer Example
  14. 14. Looking forward meeting with you. Regards, Nihar Vaidya CEO Business Yantra 9370289910

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