Online Marketing Small     IDEAL INTERNET MARKETING SMALL     BUSINESSBusiness      Think solutions. See results. Click here
Think solutions. Click hereOnline marketing small business companies is a highlylucrative opportunity - for the web design...
The latter comprises of simply sticking up a website with alittle bit of information about you, your company, yourproduct ...
The internet is an increasingly social place and peoplenaturally gravitate towards the big discussions (no onelikes talkin...
Your platform must "give" before it "gets"The best online marketers will engineer their websites togive away their best in...
This process is called PREselling."Okay, so how do I do it?"Weve talked about the theory of online marketing smallbusiness...
control. Its more like 21st century lead generation - thatdrives traffic to YOUR platform.
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Online Marketing Small Business

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The importance of marketing a small business or any other business for that matter cannot be overstated. Discover how to strategically market your business. Visit http:/www.business-plan.co.za for great insights.

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Online Marketing Small Business

  1. 1. Online Marketing Small IDEAL INTERNET MARKETING SMALL BUSINESSBusiness Think solutions. See results. Click here
  2. 2. Think solutions. Click hereOnline marketing small business companies is a highlylucrative opportunity - for the web designers, web hostsand internet marketers. They can capitalize on newentrants, frighten them with technological talk, press theminto substantial monthly payments and more often thannot - drive their online marketing small business effortsinto the ground.Thats the scary thing about the internet - everyone willtake your money. Entering the online world is so risky;because its technology that you simply dont haveexperience with. Internet marketers know what they haveto do to captivate people like you and win your businessescustom.There are two ways to go about marketing your smallbusiness online - actively and passively.
  3. 3. The latter comprises of simply sticking up a website with alittle bit of information about you, your company, yourproduct and some contact information. You may listyourself in a few directories but it isnt something that isgoing to open up the web to you and make you millions. Using a website actively to market, acquire leads andgenerate business is a much more effective way of usingthe internet. You can automate systems, make them runaround-the-clock and potentially deal with a lot morebusiness without all that much extra expensive.However, actively marketing your website requires traffic -a lot of traffic. But just like in the offline world, you needtargeted traffic. Ideally...There are two functions an active website has for onlinemarketing small business.Prospects find you - not you find your prospects
  4. 4. The internet is an increasingly social place and peoplenaturally gravitate towards the big discussions (no onelikes talking to nobody right?). The nature of search hasflipped the way marketing works in favour of you. You cancompete at Google with the large companies for peoplewho are actively looking for your services. You need tofind yourself at the front of discussions and at the front ofthe search engines.Creates a dynamic conversational platformHaving established yourself as a key conversation leader,you need to carry this conversation over onto your webplatform. This need not necessarily be a website - youcould use a blog, Facebook page or even tools likeTwitter. The key is the maintain more control over theconversation and work with your (now) audience to offersolutions to their problems.Marketing is no longer pushing what youve got into "theirfaces." Individuals are finding you and presenting needsfor solutions. Its much more like everyday conversation.
  5. 5. Your platform must "give" before it "gets"The best online marketers will engineer their websites togive away their best information and products to users togain their trust and relationships. People will naturallyreciprocate any kind of positive gesture - they will listen toyou - and be far less defensive to the prospect of beingsold to.Two important points here: Im not suggesting you shoulduse the internet as a freebie platform, or that you shouldengineer relationships merely to break the defensive salesbarrier prospects have. Offer helpful advice, engage inconversation and keep on giving.Present your product not as a sales pitch, but as agenuinely helpful tool and solution to their dire needs andproblems. Ignoring the cheesiness - it should make theirlives better, and also strengthen your relationship withthem. If they like what youve suggested or offered thembefore, chances are theyll be more receptive to what elseyou have to offer.
  6. 6. This process is called PREselling."Okay, so how do I do it?"Weve talked about the theory of online marketing smallbusiness firms; so now discussing the detail.Blogging is a much talked-about system for establishingconversation on the internet, but the big question is howto "get noticed" in a world where everyone is blogging.When I first started a few small scale blogs I couldnt gettheir momentum going enough to make it worthwhile.Blogs eat time, and arent such great tools for marketingspecifically as building relationships. You will constantly betreading the content wheel as your subscribers demandmore and more quality demand. Can you afford this whilstrunning a small business?Perhaps you could look to use Facebook or Twitter orsome other online service - but the nature of such servicesleaves the traffic and discussion primarily outside of your
  7. 7. control. Its more like 21st century lead generation - thatdrives traffic to YOUR platform.

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