Entrepreneurs Know the Difference Between Marketing and Sales

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Entrepreneurs Know the Difference Between Marketing and Sales

  1. 1. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business PlanningEntrepreneurs Knowthe DifferenceBetween Marketingand Sales
  2. 2. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business PlanningTo succeed in business, you need a persuasive and strategic marketingplan. Find out how you can develop a Marketing and Sales Plan that drivessales and generates your business the profit it deserves.Click hereMany people dont understand the difference betweenmarketing and sales -- even worse many dont understandthe relationship between the two. The Sales Departmentcant really succeed without a well-focused and well-executed marketing strategy. And those responsible forthe marketing effort cant develop the best strategywithout input from the sales function.I like to think of the two the same way I think about asports team. The marketing people are like the coach andthe sales people are like the athletes. A coach comes tothe team with lots of experience, usually a proven trackrecord and knowledge of what works and what doesnt. Ofcourse all that history is with different athletes and in adifferent organization. The marketing manager usually has
  3. 3. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business Planningthe same credentials and he or she must utilize thathistory to help make different products and differentpeople in a different organization successful.After evaluating what they have to work with goodcoaches and good marketing managers can devise astrategy that stands a reasonable chance of success. Butboth need input from the men and women actually doingthe face-to-face work in order to improve the strategy.Think about the similarity of these comments and how theinformation each gives to the coach or the marketingmanager can be effectively used."The guy cant guard me, hes too slow.""Our competitor takes too long to ship."
  4. 4. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business Planning"When he throws a curve, he always stands on the leftside of the rubber.""They are always trying to collect their money in as fast aspossible."I remember listening to the new Vice President of Salesand Marketing soon after he was given the responsibilityfor a new division of Johnson & Johnson."We need to share information about whats happening nthe field and what we are planning to do in marketing.There should be a senior person from the sales group atevery marketing meeting and a senior person from themarketing group at every sales meeting. Copies of everysales persons call sheets should be given to the marketinggroup as soon as possible. Help each other succeed."
  5. 5. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business PlanningNow how many times have we all read about the teamtalking behind the coachs back or the coach tearing intoan athlete? Too many times by my way of thinking. Andthe scene always opens on a team that is in trouble and itmost often ends with people being moved out.In your career as a business owner you will be confrontedwith decisions about the marketing strategy, the plan, andits implementation. You will also have to deal with poorperformance from the sales department. As you listen towhat everybody is saying you will have to sort out thefacts from the fiction. Doing so will not be easy. --especially if you dont have actual selling or marketingexperience.To make better decisions, I suggest that you get directlyinvolved. Go on sales calls or listen to sales solicitations.Call a competitor and pretend to be a prospect, listen and
  6. 6. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business Planningsee how you are treated. Ask your people to comment onwhat you saw and heard.Try to figure out what your competitors marketingstrategy is, what their plan might be and how they aretrying to implement it. Ask your people to comment onwhy your competitor would be doing that, why it mightwork or why it might not.Nothing beats first-hand knowledge. You will quickly seehow well people know what they are supposed to do, howeffective they are at doing their work, and how responsivethey are to questions. The lifeblood of any business is therevenue that comes from effective marketing andsuccessful sales. If it isnt happening in your business youhave to find out why.
  7. 7. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business PlanningIf you still cant reach a decision about a personseffectiveness or a plans probability of success, spendsome money on consultants who can offer a moreseasoned look at both. Remember these professionals selltheir time so be sure you frame the task well. You wantspecific responses and that requires asking specificquestions.As you work through difficult times at your businessremember to keep the bonds between marketing andsales as strong as possible.
  8. 8. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business PlanningThe author can be reached at[http://www.BusinessStrategyArtConsoli.com]Art Consoli held eight corporate positions with Johnson& Johnson before starting his first business. He wenton to build over twenty businesses from patents or ideasor from businesses others couldnt make successful. Theseranged from starting a veterinarian drug company totaking over a steel fabricating company to developing thefirst manufactured home subdivision to qualify for everyprivate and government assisted mortgage program inArizona. He also did ten workouts for lenders and owners;the last was a $30 million, 300 employee, precision partsmanufacturing plant that made parts for the auto industry.
  9. 9. Entrepreneurs Know the Difference Between Marketing and Sales Successful Business PlanningConsolis unique background and skills allow him to speak and write about howsomeone with limited experience can do a self-evaluation which will let him decidewhich business opportunity is best, how to evaluate opportunities and gain control overthe one which offers the greatest potential and then manage that business to success.Readers of his book call and write to tell him how much his book has helped their livesand improved their business.Article Source:http://EzineArticles.com/?expert=Art_Consoli

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