7 steps to creating a successful business marketing plan
7 Steps to Creating a Successful Marketing Plan7 Steps to Creatinga SuccessfulMarketing Plan
7 Steps to Creating a Successful Marketing Plan For great insights on small business marketing, starting and managing a successful business, click hereSmall business marketing is all about determining theneeds of your target market and then providingsolutions to meet those needs.These 7 steps are aimed at entrepreneurs starting asmall business and those who want to create asuccessful small business marketing plan for an existingbusiness.Most small business promotions focus on how greattheir products and services are. Instead, you shouldeducate your target market consistently and startbuilding a relationship that will establish your credibilityand trust. It is important to develop a marketingmindset. "Think Marketing" your products and servicesall of the time. It is very important to consistentlymarket your products and services. Dont fall into thetrap of stop and go marketing. Some small businessowners only market when sales are down.
7 Steps to Creating a Successful Marketing PlanYou cant have a successful small business withouthaving a successful small business marketing plan.Effective small business marketing is the way to growthand profitsIf youre a small business owner or you want to knowhow to start a small business in the future, this simple7-step plan will help you understand your business andyour target market.How to Start a Small Business Marketing Plan: 7 StepsBegin the process by answering these questions:1) Who -- Who specifically is your target market? Who isyour ideal client? What research can you do to find outmore about your target market?2) What -- What products and services do your idealclients want and need? What does your product andservice do for your ideal client? What problems doesyour product solve for your customer? What are thesolutions that your ideal client is looking for? What isyour area of specialty that will differentiate you in themarketplace? What are the industry trends? What type
7 Steps to Creating a Successful Marketing Planof message will your ideal client likely respond to? Whatare you ultimately selling? For example: Are you sellingeye glasses or are you selling vision? What is yourunique mix of products and services? What is yourpricing strategy?3) Where -- Where is your ideal client? Where is yourcustomer located geographically? Where will youposition yourself so they can easily find you? Where arethe best places to get your marketing message to them?Will you speak to groups, hold seminars, or write a blog,newsletters or articles?4) When -- How frequently does your target marketneed to hear your marketing message? When are theymost likely to buy your products and services?5) Why -- Why are you in business? Why do customersor clients buy from you? Why should they choose yourproduct or service over your competition?6) How -- How does your customer buy your product orservice? How are you going to reach potential buyers foryour services and products? How will you communicate
7 Steps to Creating a Successful Marketing Planyour marketing message? How will you providecustomers or clients with the information they need tomake their buying decision?7) Marketing Mindset - Practice mastering a MarketingMindset and you will be on the path to a profitable smallbusiness.With these 7 steps, you can take action towards startinga small business marketing plan that targets newcustomers. "Marketing is about testing and evaluatingyour return on investment. But its primarily abouthelping people get what they want." Master these smallbusiness marketing steps and you will be on the path tomore profit and success as a business owner. For great insights on small business marketing, starting and managing a successful business, click here
7 Steps to Creating a Successful Marketing PlanRobert Moment is an innovative small business coach and author of soon to be releasedbook, "Invisible Profits: The Power of Exceptional Customer Service". Robert specializes inteaching entrepreneurs how to successfully start and grow profitable small businesses. Visithttp://www.howtostartyoursmallbusiness.com and sign-up for the FREE Small BusinessCoaching 7 day e-course "Turn Passion into Profit: Small Business Startup".Article Source:http://EzineArticles.com/?expert=Robert_Moment