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CASE STUDIES


Pidilite deploys MAIA 1KEY FCM to
streamline financials
Pidilite eliminated spreadsheet-based manual closing of
books and financial consolidation with MAIA’s 1KEY FCM
By Rajendra Chaudhary

A LAYMAN MAY NOT know much about                    Additionally, the accounts officers at
Pidilite but ask him about adhesives and        the company’s head office would
the first name that you would be likely to      manually consolidate the data coming
hear would be that of Fevicol—which             from 19 companies using Microsoft
has become a household name in                  Excel sheets.
adhesives. Such is the company’s lead in
its space. For over half a decade, Pidilite         As per Prasad Parab, CIO, Pidilite
Industries has been a pioneer in the            Industries, the company’s accountants
consumer and specialties chemicals              and financial officers were facing
business in India. Additionally, it also        increasing pressure when it came to the
manufactures a range of paint chemicals,        consolidation of financial accounts based
art materials, textile, industrial resins and   on group companies, business areas,
organic pigments.                               profit centers, divisions/branches, and
                                                                                               PRASAD PARAB, CIO,
                                                SBUs. “The statutory consolidation             PIDILITE INDUSTRIES
     Pidilite has operations with multiple      reporting, which required the reported         The finance executives were facing
business units within and outside India.        data to be aggregated into consolidated        difficulty in consolidating financial
                                                                                               and operating results using
In recent years, with its expanding             financial statements on a quarterly basis,     spreadsheets that were difficult
business and continued growth, the              had become a major business issue,” said       to maintain and audit
company has found it increasingly               Parab.
difficult to manage its financial                                                            couldn’t pull the data from numerous
consolidation and reporting activities. As     The company not only struggled                transactional systems without significant
it deals with multiple currencies, variouswith the consolidation of financial data           IT support. Too often, the company got
accounting standards and a host of        and efforts that it took for coordinating          tripped up by the inter-company
reporting and compliance regulations, the with financial users spread across three           reconciliation process, data quality,
company struggled with the challenges     continents viz. Asia, Europe and North             collection errors, weak audit trails, poor
brought on by the integration of new      America, but it also faced issues around           performance of the applications being
business units into the reporting chain.  getting large volumes of data validated            used for consolidation and lack of
Additionally, Pidilite was required to    and certified by users (24 months of               automation for key processes.
balance the need for precise financial    historical data for each of the regions)
reporting and corporate governance with   and this was becoming a lingering issue.                Sandeep Batra, Director-Finance,
the need for timeliness in meeting        The task was further compounded by the             Pidilite Industries said that on many
reporting deadlines.                      challenges faced in consolidating Excel            occasions, the finance team had to sit
                                          sheets on account of the software’s                with the IT team and spend hours in
Consolidating            spreadsheets shortcomings with regard to data                       fixing errors, which not only meant
became a challenge                        integration, visibility of subsidiary and          longer financial close cycles but also
                                          international     data,     inter-company          considerable financial overheads. This
    The group companies of Pidilite eliminations and dimensionality.                         also meant that critical financial
Industries were using different financial                                                    information wouldn’t be available for the
accounting applications and, up until          Finance executives at Pidilite were           decision makers and the investors when
recently,      regulatory       financial facing the daunting task of consolidating          they needed it the most.
consolidation reporting used to take a company’s financial and operating
nearly a month to put together.           results using spreadsheets that were
                                          difficult to maintain and audit. They
26 EXPRESS INTELLIGENT ENTERPRISE JUNE 2010
CASE STUDIES

    Data     coming     from     different
companies located in countries such as
India USA, Egypt, Bangladesh, UAE,             Some key reports                                            generated
Indonesia, Brazil, Singapore, Thailand,
etc. is in different currencies. For           with 1KEY FCM
consolidation, converting them to Indian
rupees was necessary which was
challenging in the previous system.                    Balance Sheet - Standalone
                                                       Balance Sheet - Schedule Standalone
    The management team decided that                   Balance Sheet - With comparative figures
it needed standard robust automated                    Profit & Loss - Standalone
systems to improve and speed up its                    Profit & Loss - Schedule Standalone
business processes.                                    Profit & Loss - With comparative figures
                                                       Profit & Loss - Schedule with comparative figures
MAIA’s 1KEY FCM fitted the bill                        Consolidated Balance Sheet
                                                       Consolidated Profit & Loss
    Pidilite wanted a fast and efficient               Consolidated Balance Sheet Schedule
system which provided it with the ability              Consolidated P&L Schedule
to complete its accounting cycles and
close its books quickly and accurately. It
wanted more time for value-added                                                            standards of the group. 1KEY FCM
analysis, improved control systems and                                                      translates the standardized financial data
quality and faster reporting and statutory                                                  from the various local currencies into the
compliance.                                                                                 group currencies. The effects of group-
                                                                                            internal relationships (for example, from
    It was towards the end of 2008, that                                                    inter-unit trade and services) have been
that the company went looking for a                                                         eliminated and now the company can
business solution. Given the harsh                                                          calculate the consolidated financial
economic realities of the time, Pidilite                                                    statements as if the group were a single
wanted to ensure that it got the best value                                                 entity.
for its money. It found the answer in         completely eliminated the manual
MAIA Intelligence’s 1KEY FCM                  process of financial consolidation with            Some other other key benefits of the
solution. It wanted a solution that           Excel and results were published within       deployment include Foreign Currency
delivered consistent external and internal    four-to-five working days of the closure      Translation Reserve getting updated
financial information in a timely manner      of a given period. The financial              automatically in the consolidated
and 1KEY FCM seemed to fit the bill           consolidation also happened in just ten       financial reports as per current
perfectly as it provided integrated legal     days for all of the company’s                 accounting standards and a Working
and management financial consolidation        subsidiaries. Financial users can now         Capital Dashboard being made available
with flexible reporting capabilities.         have multiple Charts of Accounts (COA)        to the CFO.
                                              for a single trial balance and can even get
     The implementation project started       financial statements as per IFRS or               Encouraged by the compliments
in late 2008 and the company went live        Schedule VI, etc. Also mapping of COA         received from the investors and the
with the new system in June 2009.             has now become a one-time exercise            senior management for providing them
Further, the solution had to be integrated    with 1KEY FCM.                                with the right inputs on time the finance
with a variety of data sources including                                                    team is contemplating closing the books
SAP, Orion ERP and Tally at the                 Users at Pidilite can now map group         on a monthly basis. ■
backend and tuned as per the needs of the as well as ledger as per the statutory
finance and accounts users before it requirement and also compare financial                           rajendra.c@expressindia.com
could be rolled out.                       statements across any period, any
                                           company or any country, rather easily.
Benefits
                                                The solution has allowed Pidilite to
     It has been a year since Pidilite standardize the financial data and
began running 1KEY FCM and Parab consolidate the same for statutory and
was all praises for the solution. management reports from its subsidiaries
According to him, the company had to adhere to the accounting and valuation
                                                                                       JUNE 2010 EXPRESS INTELLIGENT ENTERPRISE 27

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Pidilite deploys MAIA 1KEY FCM to streamline financials

  • 1. CASE STUDIES Pidilite deploys MAIA 1KEY FCM to streamline financials Pidilite eliminated spreadsheet-based manual closing of books and financial consolidation with MAIA’s 1KEY FCM By Rajendra Chaudhary A LAYMAN MAY NOT know much about Additionally, the accounts officers at Pidilite but ask him about adhesives and the company’s head office would the first name that you would be likely to manually consolidate the data coming hear would be that of Fevicol—which from 19 companies using Microsoft has become a household name in Excel sheets. adhesives. Such is the company’s lead in its space. For over half a decade, Pidilite As per Prasad Parab, CIO, Pidilite Industries has been a pioneer in the Industries, the company’s accountants consumer and specialties chemicals and financial officers were facing business in India. Additionally, it also increasing pressure when it came to the manufactures a range of paint chemicals, consolidation of financial accounts based art materials, textile, industrial resins and on group companies, business areas, organic pigments. profit centers, divisions/branches, and PRASAD PARAB, CIO, SBUs. “The statutory consolidation PIDILITE INDUSTRIES Pidilite has operations with multiple reporting, which required the reported The finance executives were facing business units within and outside India. data to be aggregated into consolidated difficulty in consolidating financial and operating results using In recent years, with its expanding financial statements on a quarterly basis, spreadsheets that were difficult business and continued growth, the had become a major business issue,” said to maintain and audit company has found it increasingly Parab. difficult to manage its financial couldn’t pull the data from numerous consolidation and reporting activities. As The company not only struggled transactional systems without significant it deals with multiple currencies, variouswith the consolidation of financial data IT support. Too often, the company got accounting standards and a host of and efforts that it took for coordinating tripped up by the inter-company reporting and compliance regulations, the with financial users spread across three reconciliation process, data quality, company struggled with the challenges continents viz. Asia, Europe and North collection errors, weak audit trails, poor brought on by the integration of new America, but it also faced issues around performance of the applications being business units into the reporting chain. getting large volumes of data validated used for consolidation and lack of Additionally, Pidilite was required to and certified by users (24 months of automation for key processes. balance the need for precise financial historical data for each of the regions) reporting and corporate governance with and this was becoming a lingering issue. Sandeep Batra, Director-Finance, the need for timeliness in meeting The task was further compounded by the Pidilite Industries said that on many reporting deadlines. challenges faced in consolidating Excel occasions, the finance team had to sit sheets on account of the software’s with the IT team and spend hours in Consolidating spreadsheets shortcomings with regard to data fixing errors, which not only meant became a challenge integration, visibility of subsidiary and longer financial close cycles but also international data, inter-company considerable financial overheads. This The group companies of Pidilite eliminations and dimensionality. also meant that critical financial Industries were using different financial information wouldn’t be available for the accounting applications and, up until Finance executives at Pidilite were decision makers and the investors when recently, regulatory financial facing the daunting task of consolidating they needed it the most. consolidation reporting used to take a company’s financial and operating nearly a month to put together. results using spreadsheets that were difficult to maintain and audit. They 26 EXPRESS INTELLIGENT ENTERPRISE JUNE 2010
  • 2. CASE STUDIES Data coming from different companies located in countries such as India USA, Egypt, Bangladesh, UAE, Some key reports generated Indonesia, Brazil, Singapore, Thailand, etc. is in different currencies. For with 1KEY FCM consolidation, converting them to Indian rupees was necessary which was challenging in the previous system.  Balance Sheet - Standalone  Balance Sheet - Schedule Standalone The management team decided that  Balance Sheet - With comparative figures it needed standard robust automated  Profit & Loss - Standalone systems to improve and speed up its  Profit & Loss - Schedule Standalone business processes.  Profit & Loss - With comparative figures  Profit & Loss - Schedule with comparative figures MAIA’s 1KEY FCM fitted the bill  Consolidated Balance Sheet  Consolidated Profit & Loss Pidilite wanted a fast and efficient  Consolidated Balance Sheet Schedule system which provided it with the ability  Consolidated P&L Schedule to complete its accounting cycles and close its books quickly and accurately. It wanted more time for value-added standards of the group. 1KEY FCM analysis, improved control systems and translates the standardized financial data quality and faster reporting and statutory from the various local currencies into the compliance. group currencies. The effects of group- internal relationships (for example, from It was towards the end of 2008, that inter-unit trade and services) have been that the company went looking for a eliminated and now the company can business solution. Given the harsh calculate the consolidated financial economic realities of the time, Pidilite statements as if the group were a single wanted to ensure that it got the best value entity. for its money. It found the answer in completely eliminated the manual MAIA Intelligence’s 1KEY FCM process of financial consolidation with Some other other key benefits of the solution. It wanted a solution that Excel and results were published within deployment include Foreign Currency delivered consistent external and internal four-to-five working days of the closure Translation Reserve getting updated financial information in a timely manner of a given period. The financial automatically in the consolidated and 1KEY FCM seemed to fit the bill consolidation also happened in just ten financial reports as per current perfectly as it provided integrated legal days for all of the company’s accounting standards and a Working and management financial consolidation subsidiaries. Financial users can now Capital Dashboard being made available with flexible reporting capabilities. have multiple Charts of Accounts (COA) to the CFO. for a single trial balance and can even get The implementation project started financial statements as per IFRS or Encouraged by the compliments in late 2008 and the company went live Schedule VI, etc. Also mapping of COA received from the investors and the with the new system in June 2009. has now become a one-time exercise senior management for providing them Further, the solution had to be integrated with 1KEY FCM. with the right inputs on time the finance with a variety of data sources including team is contemplating closing the books SAP, Orion ERP and Tally at the Users at Pidilite can now map group on a monthly basis. ■ backend and tuned as per the needs of the as well as ledger as per the statutory finance and accounts users before it requirement and also compare financial rajendra.c@expressindia.com could be rolled out. statements across any period, any company or any country, rather easily. Benefits The solution has allowed Pidilite to It has been a year since Pidilite standardize the financial data and began running 1KEY FCM and Parab consolidate the same for statutory and was all praises for the solution. management reports from its subsidiaries According to him, the company had to adhere to the accounting and valuation JUNE 2010 EXPRESS INTELLIGENT ENTERPRISE 27