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It’s virtually impossible to differentiate yourself from competitors based on products alone. Your rivals sell offerings similar to yours. Than how to pull ahead of the pack? Using BI and analysis to extract every last drop of value from all your data. With analytics, you discern not only what your customers want but also how much they’re willing to pay and what keeps them loyal. You look beyond compensation costs to calculate your workforce’s exact contribution to your bottom line. And you don’t just track existing inventories; you also predict and prevent future inventory problems.
Make analytics part of your overarching competitive strategy, and push it down to decision makers at every level. You’ll arm your employees with the best evidence and quantitative tools for making the best decisions—big and small, every day. Businesses can optimize a distinct business capability via analytics and thus better compete.
Marketing and advertising managers may have wealth of information at hand about their business environment than ever before. But are they using it to "out-think" their rivals? If not, they may be missing out on a potent competitive tool. With BI & BA, the frontier for using data to make decisions has shifted dramatically. Some of our enterprise customers are building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: BI & Analytics. They use such tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. Arm yourself with Analytics to fight and win the war of competition.
Many companies today are collecting and storing a mind-boggling quantity of data. BI has moved from being a contributor to organizational success to being a prerequisite for it; indeed, for many firms, BI is a prerequisite for even competing in the marketplace. The presentation will demonstrate how organizations can create an analytical capability that enables them to routinely make better decisions in every aspect of their business.
The presentation highlights characteristics of an Business Intelligence (BI) technology that can help organizations compete with analytics. Substantial use of analytics across multiple business functions or processes including marketing and advertising can lead to fact-based (informed) instead of gut-feel decision making which can help win multifold over competition. Managers from marketing and advertising can base their competitive strategies on the sophisticated analysis of business data. Instead of relying on the transactional application and dependent on the IT team, they can look at broad capabilities for enterprise-level business analytics and intelligence.