Beyond ERP with BI


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Presentation at an interactive conference organized by NASSCOM & presented by Sanjay Mehta, CEO, MAIA Intelligence.

This series focused on Why Business Intelligences (BI) is “hot” even right now, and top in the priority list of CIOs for last three consecutive years. We have seen a growth in BI spending by the enterprises out of their total IT budgets. Building or growing your BI practice or bundling BI with your software product could bring significant returns and add value in your offerings to the existing customers as well.
Gartner Research has said that India is the fastest growing BI Platforms market in Asia and has cited BI as the top technology priority of the CIO for 3rd consecutive year in 2009.
Why is BI priority?
 BI allows customers to extract value from existing systems with a relatively small incremental investment
 BI allows customers to measure performance and identify cost cutting and improvement opportunities
 BI increases agility which is critical during volatile business times
Why you should look at BI Consulting practice?
ERP has been across the globe for quite a some while. But have you ever thought that what is the next big wave coming after ERP? BI is the upcoming market opportunity for you as an software consultant, reseller or software product company.
 New revenue source in areas that are priority
 Help your existing customers reduce costs and take advantage of existing systems and data
 Provide cost-effective and faster implementations with immediate and identifiable value
BI is a must-have application that organizations across all verticals are fast adopting. In a competitive ecosystem, companies are considering optimization of operations, increasing productivity & efficiency and control costs to increase overall profitability. Companies now reckon BI as a profitable investment. Let’s discuss what makes BI so hot for the CXOs of businesses (both enterprise & mid-market) across verticals and cool for you as IT consultant or software product company.
Economics of a BI deal - Services
 There is typically between a 1:5 and 1:7 ratio of software to services
 Typical services include data warehousing, reporting and analysis, performance management.
 Closer relationships with customers

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  • For many organizations, BI usage and adoption is low for many reasons. Topping that list is the issue of “ease of use.” Most BI tools today are fairly inflexible and hard to learn—they don’t match how we work, or our work processes. They differ in their capabilities, and since most of us spend very little time in the actual BI environment, many people only do the most basic tasks in the tool, before going back to using “what they were using before.”Additionally, there’s the issue of cost. We’ll get to this later, but it’s an increasingly important factor to consider when talking about BI. With IT budgets flat, or increasing only modestly, cost is more of an issue than ever. And it’s not just the software license cost that customers need to account for—it’s the training, the maintenance, the customization, the implementation costs—all need to be factored into the equation.
  • Points of the slideIt’s easy to uncover BIRemember—12 percent of your accounts budget is allocated to this problem and many will spend US$1M or more on it this yearIt’s happening in your accounts
  • Uncovering Opportunity: Ask About and Listen For Personal Productivity Issues
  • Uncovering Opportunity: Ask About and Listen for Business Productivity Issues
  • Uncovering Opportunity: Ask About and Listen for Infrastructure Productivity Issues
  • Beyond ERP with BI

    1. 1. MAIA<br />Intelligence<br />Beyond ERP with BI<br />Sanjay Mehta<br />CEO<br />Presented by:<br />
    2. 2. Our Journey<br />2006 - MAIA Intelligence established<br />2007 - Featured in NASSCOM 100 IT Innovators<br />2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring<br />2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory<br />2008 - 1KEY is the 1st Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI)<br />2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA<br />2008 – Red Herring Asia Finalist 100<br />2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum<br />2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers and editorial board of I.T. Magz<br />2009 – NIC BIDW division recommends MAIA 1KEY for TDB Award.<br />2009 – Gartner Report on BI Trends mentions MAIA Intelligence .<br />2009 – MS uploads on its website MAIA Intelligence as its case study.<br />2009 – First company as an MS ISV to get on Windows 7.<br />
    3. 3. Visualization Challenge<br />3 Blind Analyst & a Data warehouse<br />
    4. 4. BI<br />
    5. 5. Sales Revenue<br />$1,383,593<br />$1,295,213<br />Q1<br />$1,374,876<br />Q2<br />$1,242,871<br />Q3<br />$1,383,593<br />Q4<br />$1,102,304<br />2004 Q4<br />$1,383,593<br />2006 Q4<br />$1,395,478<br />2005 Q4<br />$1,598,604<br />Target 2006 Q4<br />$1,383,593<br />Actual 2006 Q4<br />BI Technology helps understanding data for actionable information<br />
    6. 6. BI makes data visualization easy for quick decisions <br />Which region has the best sales & in which month?<br />
    7. 7. Efficient V/s Effective<br />
    8. 8. BI Reality at Most Organizations<br />Difficult to use<br />“Foreign” tools inhibit adoption and use<br />Functionality split across multiple tools<br />Fragmented<br />Rigid and unable to change with the business<br />Inflexible<br />Narrowly deployed without a complete view<br />Departmental<br />Too costly for broad deployment<br />Costly<br />
    9. 9. Solving BI Reporting Problem<br />Currently Addressed<br />With BI Software<br />Currently Addressed<br />With BI Software<br />Bottom of the Pyramid is<br />Under served <br />& Uncontested<br />Bottom of the Pyramid is<br />Under served <br />& Uncontested<br />Bottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs<br />Cascading effect like email solution all will need decision making tool<br />
    10. 10. Uncover BI in Your AccountsAsk the following three questions to your prospects<br />Are you and your users happy with the level of reporting that is available today?<br />How do you monitor key metrics in your business?<br />How do you measure performance relative to that budget/forecast throughout the year?<br />
    11. 11. Uncovering OpportunityAsk and listen for personal productivity<br />
    12. 12. Uncovering OpportunityAsk and listen for business productivity<br />
    13. 13. Uncovering OpportunityAsk and listen forinfrastructure productivity<br />
    14. 14. Performance Management<br />Data Warehousing<br />Reporting and Analysis<br />BI Opportunities<br />Strategy consulting<br />Capacity and expansion planning<br />Vertical and horizontal solutions<br />Support and training<br />Business Process Integration (BPI)<br />Extend to line of business (LOB) decision makers<br />Broadly deploy solutions to business groups <br />Analysis Services Cube Development<br />Dashboard design and development<br />Customization and deployment ofreporting solutions<br />Integration of disparate repositories<br />LOB integration into existing solutions<br />
    15. 15. BI Requires Activism and Alignment<br />High<br />IT BIActivism<br />Low<br />High<br />User BI Activism<br /><ul><li>IT-induced solutions mayor may not meet user requirements
    16. 16. Users fail to use IT-provided solutions
    17. 17. Tech. vendors prevail
    18. 18. Limited or no business benefits realized
    19. 19. Users and IT form teams
    20. 20. BI core to strategic planning
    21. 21. Business wins
    22. 22. Right technology and products selected
    23. 23. BI competencycenter emerges
    24. 24. Users source applications
    25. 25. Infrastructure issues arise
    26. 26. Scale, integrationand manageabilityare compromised
    27. 27. Application vendorsprevail
    28. 28. IT as a utility, not a partner
    29. 29. MIS reporting is the norm
    30. 30. Inertia prevents any significant, new initiatives
    31. 31. Business is runwithout the benefit of complete perspective</li></li></ul><li>BI Decision-Makers<br />
    32. 32. BI Pitfalls to Watch<br />
    33. 33. Who Owns BI?<br />
    34. 34. The BI Market<br />US$18.8B Software Revenue in 2006; US$30.7B by 2011 10 percent + CAGR (IDC)<br />Even bigger market opportunity<br />Analytic<br />Applications<br />US$6.8  11.8B<br />Managers and Analysts<br />Business PerformanceManagement and Financial Analytics<br />CRM Analytics<br />Supply Chain and Services Operations Management<br />Information Workers<br />Managers and Analysts<br />End-User<br />Tools<br />US$6.3  10.7B<br />End-User Query, Reporting, and Analysis<br />Advanced Analytics<br />IT Administrators, Data Warehouse Managers<br />Data<br />Warehousing<br />US$5.7  9B<br />Data Warehouse Management (DB)<br />Data Warehouse Generation (ETL)<br />Source: 2007–2011 Forecast Update and 2006 Vendor Shares IDC Worldwide Business Analytics Software <br />
    35. 35. Case Studies<br /> <br />
    36. 36. Examples of BI Implementation<br />Example solution: <br />Dashboard for Microsoft Dynamics:<br />Time to implement: 7 days<br />Solution elements:<br /><ul><li>Data warehouse & cube
    37. 37. Integration to Dynamics GL
    38. 38. Two Dashboards</li></ul>1-2 weeks<br />Simple reports, solutions “in-box”<br />Proof of concept<br />4- 6 weeks<br />Reporting, simple Dashboard/Scorecard, analytics<br />Personal/ Department solution<br />Implementation depends on:<br /><ul><li>Data availability and quality
    39. 39. Interoperability of existing systems
    40. 40. Clarity on goals, metrics and KPIs
    41. 41. Internal skills and management attention</li></ul>6&lt; weeks<br />Enterprise Dashboard/Scorecard, Analytics<br />Enterprise wide solution<br />21<br />
    42. 42.
    43. 43.
    44. 44. Web User<br />Client User<br />Internet<br />Web User<br />Client User<br />1KEY Meta base data<br />Server<br />Credence iDEAL (for Mutual Fund)<br />(Oracle)<br />PMS / PFRDA / EPFO<br />(Oracle)<br />CRMnext<br />(MS SQL)<br />Savion<br />Process Automation<br />(MS SQL)<br />Wealth-Spectrum for Liquid Fund<br />(Oracle)<br />
    45. 45.
    46. 46.
    47. 47. SAP Queries, BAPI’s, Z Tables and RFC reading with help of 1KEY SAP Connector. <br />Supported Versions: SAP R/3 4.6c and 4.7 ECC 5.0 and 6.0<br />
    48. 48. Umesh Mehta CIO AMW<br />Won the Ingenious CIO 100 Award on 5th September 2009 <br />
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53.
    54. 54. BI Modules<br />Getting into nuts and bolts<br />
    55. 55. Get the right direction instantly<br />VIEW has been engineered to fully address the reporting requirements of your organization helping you to compete and win in the marketplace without much effort or compromise. <br />It provides runtime analysis, grouping, column customizations with Parent-Child Relationships, Drill Down and Drill Back functionalities with a extremely intuitive report formatting for Business users.<br />
    56. 56.
    57. 57. Take Intelligent Decision <br />CUBE is a comprehensive data analysis, data mining, and multi-dimensional visual reporting solution. <br />With its powerful data architecture, CUBE is able to slice and dice information efficiently and provide users with an extremely intuitive experience. Regardless of the perspective, data can be rendered to answer business questions - and best of all - it allows business users to focus on business rules rather than creating dozens and dozens of reports. <br />
    58. 58.
    59. 59. Create Impact with business data<br />CHART is a graphical representation and visual reporting which represents business performance via stunning and meaningful diagrams. It helps to drive organizational achievements by giving information in a much consolidated and easy to understand manner.<br />Runtime user definable drill down & drill back functionality available direct from the charts. Customer segmentation, forecasting, trend analysis, etc. all made easy<br />
    60. 60. Customer Profitability Analytics<br />Customer = King or Customer = Liability <br />
    61. 61. Always on and always updating<br />SCHEDULER enables users to schedule the reports as per the recurrence pattern in the variety of formats like PDF, TXT, XLS, HTML, MHT and RTF to be stored on hard disk, to be emailed to respective business users, or to FTP. It automates the complete process of reporting and avoids the cumbersome work of manually creating and/or delivering reports to respective business users on a periodic basis.<br />
    62. 62.
    63. 63. Run your company from anywhere<br />DASHBOARDS, users can define their own Dashboards having combination of multiple reports like View, Gauge, Chart, KPI&apos;s, RSS Feeds etc, on one single screen.<br />Dashboard is a reporting tool that can be defined as a user interface for organizing and presenting data in a consolidated manner. Data from multiple sources are integrated and unified for display on a single platform. This makes the information easy to read and comprehend, all on the same screen. <br />
    64. 64.
    65. 65. Structured methodology : KPI <br />Ageing Analysis<br />KPI Description<br />Maintain credit period of less than 3 days<br />KPI Objective<br />Better Cash flow <br />KPI Benefits<br />1-Apr-07<br />KPI Start Date<br />31-Mar-08<br />KPI End Date<br />12 months, Daily<br />KPI Life Span & Reporting Periodicity<br />Days<br />KPI Unit of Measure & Formula<br />Less than 3 days<br />KPI Target Value<br />Plus or minus 1 day<br />KPI Upper & Lower Tolerances<br />7days, 1 day<br />Anticipate Upper and Lower Limits<br />Mr. XYZ<br />KPI Sponsor<br />Mr. ABC<br />KPI Initiator<br />Mr. ABC<br />KPI Benefactor<br />Both<br />KPI Internal or Customer Facing<br />Back Office application running on Oracle, Transaction application running on SQL, <br />KPI Data Sources<br />
    66. 66. Key Performance Indicators<br />KPI are high-level snapshots of a business or organization based on specific predefined measures. KPIs typically consist of any combination of multiple reports. They may include global or regional sales figures, personnel stats, real-time supply chain information, or anything else that is deemed critical to a corporation&apos;s success. KPI allows goals to be observed with different warning colors that will be switched on as defined giving the user a quick view of how well or how poorly each goal is met. It is the best way to track and represent variances on targets & budgets.<br />
    67. 67.
    68. 68. File Reader<br />1KEY FILE READER is a utility that imports data from Text Files, Excel Files, stores it into 1KEY CUBE or 1KEY VIEW for direct reporting and analytics.<br />1KEY users get the benefits of another key functionality which not many reporting tools software provide as of today.<br />
    69. 69. Query Expert<br />1KEY has dynamic query engine with expression builder and model creator. It provides the facility to use simple graphical interface to build SQL statements and create views in a database. It has graphical panes that displays your SQL statements visually and a text pane that displays the text of your SQL statement. You can work in either the graphical or text panes. <br />
    70. 70. Role Based Security<br />1KEY uses &quot;parametric control&quot; for controlling access over business information which is available to users for their reporting needs. Parameters are mapped to the user hierarchy of the organization and hence the access to the relevant data. Parameters definition can be one of the fields available from the system or can be user defined based on the requirement of the organizations. <br />
    71. 71. Who moved my cheese<br />An amazing way to deal with new business opportunity<br />
    72. 72. Story of gained & lost opportunity<br />
    73. 73. How we act seeing an cheese – Business Intelligence<br />
    74. 74. When you see that you can find & enjoy new cheese you change course<br />Keep things simple, be flexible and move quickly<br />
    75. 75. MAIA<br />Intelligence<br />Thank you<br />Corporate Office:<br />2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701<br />Tel: 91-22-66888999 | Fax:91-22-66889000 | E-mail:<br />