2. Every Business Owner Wants . . .
Modern Up-to-Date Marketing
More Satisfied Customers
Bigger Market Share
3. Push or Pull?
Push Marketing = Going to the
Pull Marketing = Getting the Customer
to Come to You
Social Media Networking
4. Why Do I Need a Website?
85% of people agreed the quality of
a website is an important factor in
earning the consumer’s trust.*
Why do you need a website?
Obtain new customers
Stay ahead of your competition
Over 77% of people said they were Build awareness of your business
more likely to make a purchase from
an unfamiliar business with a quality Serve your existing customers
website than a poor website from a Maintain a professional online appearance
Keep connected with your customers 24/7
5. Why Do I Need a Website?
In 2007, as much as $500 billion in offline purchases
were influenced by online research (eMarketer)
89% of consumers making in store purchases in key
categories have conducted research online
82% of people using local search sites followed up
with an offline action like an in-store visit or phone
call (TMP Directional Marketing)
7. What Does My Website Need?
Calls to Action: Buy Now!; Register
Today; Call Us Today; For a Short
Clear and Concise Text
Links to/from Other Websites
8. I Have a Website.
SEO vs PPC for your Website
9. SEO vs PPC
PPC – Pay-per-Click Advertising
Internet advertising in which advertisers pay a fee for every visitor that
clicks on their ad. PPC is often used to refer to keyword advertising on
search engines and other websites.
10. SEO vs PPC
SEO – Search Engine Optimization
The process of fine-tuning a website to reflect specific
keywords and phrases that are relevant to your business for
which you want to attract visitors to your site who are
searching for those words/phrases.
Several Elements Factored: Meta tags, links, page content, etc.
Are you Registered on Google Maps?
12. What is SMO?
Social media optimization (SMO) is a set of methods for
generating publicity through social media, online
communities and community websites. Methods of SMO
include adding RSS feeds, social news buttons, blogging,
and incorporating third-party community functionalities
like images and videos.
Social media optimization is in many ways connected as a
technique to viral marketing where word of mouth is
created not through friends or family but through the use
of networking in social bookmarking, video and photo
sharing websites. In a similar way the engagement with
blogs achieves the same by sharing content through the
use of RSS in the blogosphere and special blog search
Social Media optimization is considered an integral part of
an online reputation management (ORM) or Search Engine
Reputation Management (SERM) strategy for organizations
or individuals who care about their online presence.
13. Why Use Social Marketing
No Cost or Low Cost For Most Services.
Variety of Service Providers and Resources
Make It Relevant for Every Business.
The Impact Potential is Very High.
It is Easily Matched to Other New Media
Marketing Activities (web site (se0), email)
15. SMO Rules
Know Who You Want to Know – Suspect
Be Original and Creative
Provide Value Before You Expect Value
Give People a Reason to Link to You
Be Active and Participate in Networking
Make Connecting With You Easy – RSS,
public profiles, links, links, links.
16. Executing Your SMO Strategy
Decide On Your Message – Who Cares?
A Long Term Strategy – Plan on 3 to 6
months of consistency to produce lasting
Stay focused – Don’t get caught hanging
out with your friends and family.
Use an integrated approach – networking,
blogging, micro-blogging, resource
17. Content and Design
Make Your Message Work
10 Second rule
Titled with care
Focus on Value before Sales
Establish Great Design Rules
Spend the Extra to Have Your Own Domain (no gmail, no yahoo, no
Use a .Com domain Name
No Hyphens or Numbers in the Domain Name
Avoid Direct Sales or Advertizing on the Social Sites
Keep the Content Fresh and Valuable
18. Being a Community Member
Share with Your Community
Post often, but post meaningfully
Groups, Groups, Groups
No Spam – EVER
Share Freely and Openly
Don’t Share Just to Be “Out There.”