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Crazy Town Oy 
- privately funded 
entrepreneurship community 
- owned by two companies 
(Business Arena and Villinikkarit) 
and few individuals 
Business Arena Oy 
- private company specializing in helping 
universities and regional developers 
- co-owner and founder of Crazy Town Oy 
- owned by its staff 
- can help to localize Crazy Town concept 
for your environment as part of its 
service portfolio
What is Crazy Town? 
1. Business and innovation community for small KIBS companies and 
entrepreneurs (not just start-ups) 
! 
2. The oldest still-functioning entrepreneur community in Finland, fully 
privately funded and operated, one of the first co-working spaces 
! 
3. It’s for entrepreneurs who want to: 
... use the network as one of their main marketing tool 
... develop their business together with other entrepreneurs 
... get good working environment in reasonable price 
... get energy from other people
! 
1) Shared office infrastructure 
2) Tools for business & competence development 
- personality, business models 
!! 
3) Combined marketing efforts & business 
! 
4) Working community 
!! 
Crazy Town membership includes: 
(included in the monthly membership fee, starting at around 300 EUR / person)
Milestones in Crazy history 
1.1.2003, first Crazy Town in Jyväskylä: “We wanted to create the 
best place for ourselves to work at and to develop our business.” 
! 
28.11.2003, Crazy Town Oy founded 
! 
around 2005: Crazy Town concept used as basis for the global 
HUB network 
! 
2007, first experiments on spreading the model: “You are not so 
alone, even though you are alone.” 
! 
Until now: Almost 300 people from over 80 companies have been 
part of the Crazy Town community
Very short history of business 
development - our view 
1970 - Business advisors 
1990 - Business parks 
2010 - Business communities 
! 
What is changing?
Brain industrial entrepreneurs 
Enthusiasm, pathological optimism, passion 
Peer-to-peer coaching 
Dreaming 
Shared values and visions 
Culture instead of institution 
Not doing alone
How Crazy Town creates 
dialogue and learning 
between entrepreneurs?
Personal idea 
”How to develop my skills as an 
entrepreneur?” 
Business idea 
”What can I learn from other people’s 
examples?” 
Community idea 
”Using community as my source of 
innovations and marketing resource, 
combining resources and skills.”
Learning together and peer support 
1 (socialization) 
! 
Talking, “throwing ideas”, 
“talking during breaks”, 
formal dialogue sessions 
4 (internalization) 
! 
Action - 
Testing ideas in practice, using 
plans to generate action 
2 (externalization) 
! 
Finding patterns & leverage 
points, tools and new ideas, 
making lists of main findings 
3 (combination) 
! 
Making plans and prototypes, 
creating and finding new ideas 
Source: Nonaka, Ikujiro & Takeuchi, Hirotaka. 1995. 
The Knowledge-Creating Company.
What makes learning possible? 
Creativity 
Enriching community 
Trust 
Source: Pekka Himanen: Enriching community 
Energy 
Happiness 
! 
Recognition 
Belonging 
! 
Feeling of safety
Crazy Town tools for business & competence development 
• CT Town Meeting: 3 times / year (36 h 
intensive training & workshop * 3 = 108 h) 
• CT coffeebreak: once a week, 1 hour (40 h) 
• Other open forums: (20h) 
• Development discussion: 12 h / year. 
! 
= members get 180 h/year = 22,5 days/year of 
facilitated learning forums + unofficial peer-support 
and ideas on daily basis (most important 
thing!) 
! 
• Working and learning together: project teams may 
include people from 2-5 companies - best way to learn 
is to do projects together! 
• Virtual discussion forums for CT members 
• Theme weeks, for example “Sales Weeks”, a 4-week 
period when everyone reports to others about their 
sales, competing against each other and themselves. 
Sales leads are shared, companies create joint 
offerings. 
• Personal business development. Members attend to 
courses, conferences and/or other development 
activities. Community engourages to share new ideas 
and insights to others.
Dif f erent capitals, which create com petitive advantage = CT delivers t he latter three 
for its members: human, social and positive psychological capital 
Luthans et al. 2004 
short presentation of different capitals which have an influence on the competitive advantage. The 
Psychological Capital gives answer to the question “who am I?” 
FIGURE 4 Expanding capital for competitive advantage (Luthans et al. 2004, 46).
What can Crazy Town offer to you? 
! 
• a tested low-cost, self-managing environment for small KIBS 
companies and entrepreneurs with strong focus on peer-learning 
! 
• a Crazy Town community can be operated as an individual entity, 
or as a complimentary element of a business incubator/ 
accelerator or a science park 
! 
• Business Arena Oy can localize the concept and tools for your 
needs through workshops and study visits
For more information on how Business Arena Oy can help 
you to localize Crazy Town concept, please contact 
Mikko Markkanen 
+358 40 758 8712 
mikko.markkanen@businessarena.fi 
www.businessarena.fi

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Crazy Town

  • 1.
  • 2. Crazy Town Oy - privately funded entrepreneurship community - owned by two companies (Business Arena and Villinikkarit) and few individuals Business Arena Oy - private company specializing in helping universities and regional developers - co-owner and founder of Crazy Town Oy - owned by its staff - can help to localize Crazy Town concept for your environment as part of its service portfolio
  • 3. What is Crazy Town? 1. Business and innovation community for small KIBS companies and entrepreneurs (not just start-ups) ! 2. The oldest still-functioning entrepreneur community in Finland, fully privately funded and operated, one of the first co-working spaces ! 3. It’s for entrepreneurs who want to: ... use the network as one of their main marketing tool ... develop their business together with other entrepreneurs ... get good working environment in reasonable price ... get energy from other people
  • 4. ! 1) Shared office infrastructure 2) Tools for business & competence development - personality, business models !! 3) Combined marketing efforts & business ! 4) Working community !! Crazy Town membership includes: (included in the monthly membership fee, starting at around 300 EUR / person)
  • 5. Milestones in Crazy history 1.1.2003, first Crazy Town in Jyväskylä: “We wanted to create the best place for ourselves to work at and to develop our business.” ! 28.11.2003, Crazy Town Oy founded ! around 2005: Crazy Town concept used as basis for the global HUB network ! 2007, first experiments on spreading the model: “You are not so alone, even though you are alone.” ! Until now: Almost 300 people from over 80 companies have been part of the Crazy Town community
  • 6. Very short history of business development - our view 1970 - Business advisors 1990 - Business parks 2010 - Business communities ! What is changing?
  • 7. Brain industrial entrepreneurs Enthusiasm, pathological optimism, passion Peer-to-peer coaching Dreaming Shared values and visions Culture instead of institution Not doing alone
  • 8. How Crazy Town creates dialogue and learning between entrepreneurs?
  • 9. Personal idea ”How to develop my skills as an entrepreneur?” Business idea ”What can I learn from other people’s examples?” Community idea ”Using community as my source of innovations and marketing resource, combining resources and skills.”
  • 10. Learning together and peer support 1 (socialization) ! Talking, “throwing ideas”, “talking during breaks”, formal dialogue sessions 4 (internalization) ! Action - Testing ideas in practice, using plans to generate action 2 (externalization) ! Finding patterns & leverage points, tools and new ideas, making lists of main findings 3 (combination) ! Making plans and prototypes, creating and finding new ideas Source: Nonaka, Ikujiro & Takeuchi, Hirotaka. 1995. The Knowledge-Creating Company.
  • 11. What makes learning possible? Creativity Enriching community Trust Source: Pekka Himanen: Enriching community Energy Happiness ! Recognition Belonging ! Feeling of safety
  • 12. Crazy Town tools for business & competence development • CT Town Meeting: 3 times / year (36 h intensive training & workshop * 3 = 108 h) • CT coffeebreak: once a week, 1 hour (40 h) • Other open forums: (20h) • Development discussion: 12 h / year. ! = members get 180 h/year = 22,5 days/year of facilitated learning forums + unofficial peer-support and ideas on daily basis (most important thing!) ! • Working and learning together: project teams may include people from 2-5 companies - best way to learn is to do projects together! • Virtual discussion forums for CT members • Theme weeks, for example “Sales Weeks”, a 4-week period when everyone reports to others about their sales, competing against each other and themselves. Sales leads are shared, companies create joint offerings. • Personal business development. Members attend to courses, conferences and/or other development activities. Community engourages to share new ideas and insights to others.
  • 13. Dif f erent capitals, which create com petitive advantage = CT delivers t he latter three for its members: human, social and positive psychological capital Luthans et al. 2004 short presentation of different capitals which have an influence on the competitive advantage. The Psychological Capital gives answer to the question “who am I?” FIGURE 4 Expanding capital for competitive advantage (Luthans et al. 2004, 46).
  • 14. What can Crazy Town offer to you? ! • a tested low-cost, self-managing environment for small KIBS companies and entrepreneurs with strong focus on peer-learning ! • a Crazy Town community can be operated as an individual entity, or as a complimentary element of a business incubator/ accelerator or a science park ! • Business Arena Oy can localize the concept and tools for your needs through workshops and study visits
  • 15. For more information on how Business Arena Oy can help you to localize Crazy Town concept, please contact Mikko Markkanen +358 40 758 8712 mikko.markkanen@businessarena.fi www.businessarena.fi