Value Stream Mapping in Lean Marketing

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A clear-cut understanding of how that product meets your customers' needs is imperative. A strong value proposition is the first step in building a successful value stream. Many organizations struggle with this concept and do not utilize the tools available to understand their position in the marketplace. I encourage breaking down your value stream into your product/market segment. Seldom will your organizations products or the markets they compete in be so clear-cut that you can have one simple value stream.

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