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The Steps to Creating Differentiation

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What is your path to differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered.

I was inspired by this book primarily Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Amazon link: http://amzn.to/2kDRJ59 and also by Jobs to be Done by Anthony Ulwick – Amazon Link: http://amzn.to/2AYb1NR

You can learn more about this at https://business901.com. Type in differentiation in the search box on the top right of the page.

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The Steps to Creating Differentiation

  1. 1. Differentiation is a company’s proactive response to a customer's needs shaped by a perceived customer value Led by general principles of differentiation People Process Product / Service Platform / Place According to the customer’s Needs Readiness Ease of Use through an understanding of the customer’s Job Decision- Making Culture Contact Business901 to learn more about the upcoming Lean Marketing Lab program: Conducting Marketing Action Research https://business901.com Attribution is appreciated when sharing What is your path to differentiation? Do you have a logical way to get there? Inspired by the book Assessment and Student Success in a Differentiated Classroom by Carol Ann Tomlison and Tonya R. Moon

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