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Process outline of conducting a Marketing Kata experiment based on Mike Rother's Toyota Kata and Business901's Lean Marketing work. The Improvement Kata is part of Mike Rother’s work documented in the book, Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.
I have developed a process of using Kata in my marketing as the basic way I become involved with clients. Unless you have developed a standard practice, marketing is not anything more than an experiment. Kata is a way of doing. A way of developing structured practice routines. We use Kata to develop our Marketing/Sales Experiments (campaigns seem like I am going to war), Digital Marketing Practices, and a host of other marketing efforts. You can learn more by joining the Lean Marketing Lab at http://business901.com.