This is an introduction to the Lean Service Design Workshop hosted by Business901 on the Lean Marketing Lab website.

1. Joe Dager – Business901

2. goods dominant logic
• Assumes Better, Faster, Cheaper wins
• Limits mind-set for co-creation opportunities
• Transactional exchange struggles w loyalty
• Constraints on developing lifetime value

3. We hang on to these past practices!
Such as………..

4. Value is
What a Customer
will
pay for!

5. New models of value recognition
are bringing unprecedented competition
Rolls-Royce & Partners Finance Limited (RRPF) provides short, medium and
long-term spare engine leasing solutions.

6. Value transfer from tangible
transactional to intangible
are not yet well understood by organizations
but are recognized by customers.

7. The End
of
Best in Market

9. “EvEry Industry wIll bE dIsruptEd
and rebuilt with people at the center.”
- Sheryl Sandburg. COO Facebook

10. World is increasingly collaborative
driving changes in the way decisions/ purchases are made.

11. People expect to access information
whenever and wherever they want to.

12. We want information
available on every device

13. We have a
Problem!

14. Most
organizations
do not understand
collaborative world and how
to evolve it into a competitive
advantage.

15. Use of social technology
for understanding and learning from customers are in its infancy.

16. Experimentation with new applications
are often seen as the young persons role.

17. We market practically the same
way as wE dId bEforE…
Have we converted to pull?

18. ..just with different and more
technology

20. Knowledge is Everywhere
The quality of the organizational
relationship network will make
the difference.

21. Embracing new and old technologies
can leverage the shared knowledge within organizations.

22. Shifting from Goods Dominant Thinking
and Transactions to
Service Dominant Logic and Co-Creation of Value
Buy
USE

23. It is not about the things we make
it is About how our customer use
the things we make
Service dominant
logic

24. • Lean
• Collaboration
• Co-Creation
• SD -Logic
• Value–in–Use
• Gamification
• Service Design
• Design Thinking

25. What is our vehicle of choice?

26. Organizations need to challenge themselves by experimenting and creating
value opportunities through
Lean Thinking.
Principles of Lean
• Identify Value
• Map Value Stream
• Create Flow
• Establish Pull
• Seek Perfection
Marketing with Lean Book Series

27. Lean Service Design
Workshop
Marketing with Lean Book Series
This workshop only available to members of the
Lean Marketing Lab

28. Service
Sign up for
Lean Service Design Trilogy Workshop
available to all
This is an online program
by Joe Dager, Business901
http://business901.com

29. • Over 130 Free eBooks
• 90 Day Programs
• Free Tools
• Discussion Groups
• Marketing with Lean Book series – Free to Members
Our Mission is to bring
Continuous Improvement to Sales and Marketing.
http://leanmarketinglab.com