Lean Marketing Game from the Inside-Out

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I shutter when I think about it. But some organizations have to start this way. Not my recommended method.

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Lean Marketing Game from the Inside-Out

  1. 1. Business901
  2. 2. Inside – Out Business901
  3. 3. •••••
  4. 4. Business901
  5. 5. Pre-Purchase Purchase Post Purchase Line of Interaction Line of Visibility Line of Internal Interaction
  6. 6. Not usedat this time
  7. 7. Not usedat this time Services – Information
  8. 8. Business901
  9. 9. Not UsedAt this time
  10. 10. Services – Information
  11. 11. Pre-Purchase Purchase Post Purchase Line of InteractionOn Stage Actions Line of VisibilityBack Stage Actions Line of Internal InteractionSupport Processes
  12. 12. Pre-Purchase Purchase Post Purchase Line of InteractionOn Stage Actions Line of VisibilityBack Stage Actions Line of Internal InteractionSupport Processes
  13. 13. Pre-Purchase Purchase Post PurchaseOn Stage ActionsBack Stage ActionsSupport Processes
  14. 14. Engage Connect Customize Collaborate Advocate
  15. 15. Engage Connect Customize Collaborate Advocate$5,000 $2,000 $2,000 $1,500 $3,000
  16. 16. Engage Connect Customize Collaborate Advocate Sales SalesMarketing Sales Service Service Acctng IT Service ServiceMarketing Purchasing IT Sales IT Vendor Consultant Vendor Partner
  17. 17. Pre-Purchase Purchase Post PurchaseOn Stage ActionsBack Stage ActionsSupport Processes
  18. 18. Pre-Purchase Purchase Post PurchaseOn Stage Actions
  19. 19. Pre-Purchase Purchase Post PurchaseBack Stage Actions
  20. 20. Pre-Purchase Purchase Post PurchaseSupport Processes
  21. 21. Pre-Purchase Purchase Post Purchase
  22. 22. Purchasing Service IT Service Sales
  23. 23. Pre-Purchase Purchase Post PurchaseOn Stage ActionsBack Stage ActionsSupport Processes
  24. 24. Pre-Purchase Purchase Post PurchaseCustomer Desired Re-actions On Stage Actions Back Stage Actions Support Processes
  25. 25. Engage Connect Customize Collaborate Advocate
  26. 26. Engage Connect Customize Collaborate Advocate
  27. 27. Services – Information
  28. 28. Customer Experiences (Actions) Line of Interaction On Stage Actions Line of Visibility Back Stage Actions Line of Internal Interaction Support Processes
  29. 29. Customer Experiences (Actions) Line of Interaction On Stage Actions Line of Visibility Back Stage Actions Line of Internal Interaction Support Processes
  30. 30. •••••
  31. 31. Resources UsedBooks:This is Service Design Thinking: Basics - Tools - CasesLean Thinking: Banish Waste and Create Wealth in Your Corporation,Revised and UpdatedThe Experience Economy: Work Is Theater & Every Business a StageWebsites:Business901” http://business901.com
  32. 32. ••• Our Mission is to bring Continuous Improvement to Sales and Marketing. Or engage with us……

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