Be the first to like this
Cultural Historical Activity Theory (CHAT) has its origins in Lev Vygotsky’s pioneering work in the 1920s. More recently, education scholars have used CHAT to study learning behavior through the creation of activity systems analysis. When we view sales and marketing or even Lean as a knowledge building exercise this thought process brings an alternative way for learning about human behavior. It is not an exercise for the light-hearted. However the Business901 podcast, CHAT in Activity Theory Thinking, with Dr. Lisa Yamagata-Lynch serves as an introduction. This is a transcription of the podcast.